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~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
81,988
Konsumentenverhalten
79,508
Türkei
20,796
Turkey
16,367
Theorie
9,807
Theory
9,635
Relationship marketing
8,849
Beziehungsmarketing
8,815
Islam
8,182
Brand management
7,457
Markenführung
7,414
Brand image
6,622
Markenimage
6,580
Customer satisfaction
5,632
Kundenzufriedenheit
5,457
Online-Handel
5,430
Online retailing
5,419
USA
4,983
United States
4,705
Social Web
4,645
Social web
4,643
Deutschland
4,466
Service quality
4,397
Online-Marketing
4,392
Dienstleistungsqualität
4,345
Brand
4,243
Markenartikel
4,236
Einzelhandel
4,134
Retail trade
4,093
Germany
4,023
Werbewirkung
3,581
Verbraucherverhalten
3,568
Advertising effects
3,543
Electronic Commerce
3,541
E-commerce
3,436
Experiment
3,354
Emotion
3,181
Advertising
3,016
Werbung
2,929
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733
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69
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Ko, Eunju
11
Law, Chun Hung Roberts
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Braun, Michael
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
Vashisht, Devika
7
Abbasi, Amir Zaib
6
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
6
Information Resources Management Association
5
National Bureau of Economic Research
4
Peter Lang GmbH
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Campus Verlag
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
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Published in...
All
Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
52
Journal of internet commerce
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
International journal of technology marketing : IJTMkt
28
Journal of advertising research
28
Journal of electronic commerce research : JECR
28
Journal of management information systems : JMIS
28
Young consumers : insight and ideas for responsible marketers
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Marketing intelligence & planning
25
Psychology & marketing
25
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
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Source
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ECONIS (ZBW)
4,368
Other ZBW resources
14
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1
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1
Turkish and Greek gift purchase behaviour and advertisement on traditional and online media communication tools based on gender differences
Kavoura, Androniki
;
Bozyigit, Sezen
;
Ozelturkay, Eda Yasa
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012179145
Saved in:
2
Enhancing mobile advertising effectiveness in
Turkey
through peer influence
Güçeri-Uçar, Gözem
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010252895
Saved in:
3
Social media and hospital brands : a field study in
Turkey
Güzel, Alper
;
Tengilimoglu, Dilaver
;
Ekiyor, Aykut
- In:
Journal of economics & management
22
(
2015
)
4
,
pp. 16-31
Persistent link: https://www.econbiz.de/10011534294
Saved in:
4
Social media utilization of tourists for travel-related purposes
Öz, Mustafa
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 1003-1023
Persistent link: https://www.econbiz.de/10011408181
Saved in:
5
Storytelling and narrative tools in award-winning advertisements in
Turkey
: an interdisciplinary approach
Kılıç, Fatih
;
Okan, Elif Yolbulan
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 881-896
Persistent link: https://www.econbiz.de/10012697010
Saved in:
6
Native advertising credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States,
Turkey
and Israel
Zimand-Sheiner, Dorit
;
Ryan, Tanya
;
Kip, Sema Misci
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
Saved in:
7
User attitude towards mobile payment : a new purchasing application from
Turkey
Aydın, Gökhan
;
Burnaz, Şebnem
- In:
Journal of euromarketing
25
(
2016
)
3/4
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011633944
Saved in:
8
Consumer responses to social media advertisements in two high-context cultures : effects of perceived trust, informativeness and intrusiveness
Kaynak, Erdener
;
Kara, Ali
;
AlSaleh, Dhoha A.
- In:
Journal of euromarketing
26
(
2017
)
3/4
,
pp. 106-127
Persistent link: https://www.econbiz.de/10011878194
Saved in:
9
Responses of Turkish consumers to product risk information in the context of negative eWOM
Işçi, Ülfet
;
Kitapçi, Hakan
- In:
Journal of business economics and management
21
(
2020
)
6
,
pp. 1593-1609
-focused consumers. In this experimental study, a survey was conducted in which 344 people from
Turkey
participated. Automobiles were …
Persistent link: https://www.econbiz.de/10012505332
Saved in:
10
Churn and loyalty behavior of Turkish digital natives
Guven, Faruk
-
2018
percent mobile penetration rate,
Turkey
is no stranger to this trend. Yes, this very segment - commonly referred to as digital …
Persistent link: https://www.econbiz.de/10011957835
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