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Internet marketing
Wirtschaftswachstum
113,182
Economic growth
98,037
Social Web
20,147
Social web
20,113
Soziales Netzwerk
16,328
Theorie
16,007
Welt
15,695
Theory
15,570
Social network
15,379
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economic growth
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9,257
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8,546
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8,232
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7,161
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6,770
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6,438
Produktivität
6,413
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6,277
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6,251
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6,142
Online-Marketing
5,865
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5,571
Income distribution
5,284
Indien
5,279
India
5,105
Economic policy
5,050
Konsumentenverhalten
4,862
Consumer behaviour
4,858
Technischer Fortschritt
4,742
Innovation
4,646
Unternehmensnetzwerk
4,567
Business network
4,558
EU-Staaten
4,528
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4,401
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4,373
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31
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Dwivedi, Yogesh Kumar
17
Law, Chun Hung Roberts
14
Ozuem, Wilson
14
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Harrigan, Paul
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Bigné Alcañiz, J. Enrique
10
Hollebeek, Linda D.
10
Kreutzer, Ralf T.
10
Martínez-López, Francisco J.
10
Scott, David Meerman
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Kumar, Vikas
9
Ryan, Damian
9
Schivinski, Bruno
9
Tan, Yong
9
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Moe, Wendy W.
8
Rana, Nripendra P.
8
Seo, Yuri
8
Skiera, Bernd
8
Thaichon, Park
8
Tuten, Tracy L.
8
Yoon, Sukki
8
Ahuja, Vandana
7
Bilgihan, Anil
7
Bowen, Gordon
7
Constantinides, Efthymios
7
Gretzel, Ulrike
7
Grewal, Dhruv
7
Haenlein, Michael
7
Hoffman, Donna L.
7
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Springer Fachmedien Wiesbaden
21
IGI Global
10
Books on Demand GmbH <Norderstedt>
5
Information Resources Management Association
4
Wiley-VCH
4
MITP Verlags-GmbH & Co. KG
3
Nomos Verlagsgesellschaft
3
Springer Gabler <Firma>
3
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
National Bureau of Economic Research
2
Springer International Publishing
2
Universität Bremen
2
Universität Mannheim
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Bundesanzeiger Verlag
1
Bundesverband Digitale Wirtschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Herbert Utz Verlag
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
IFLA General Conference
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Business Intelligence and Modelling <9., 2021, Athen>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Published in...
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Journal of business research : JBR
189
International journal of internet marketing and advertising : IJIMA
109
Journal of retailing and consumer services
93
International journal of advertising : the review of marketing communications
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
47
Business horizons
45
International journal of hospitality management
45
Information systems research : ISR
44
The journal of product & brand management
43
Journal of internet commerce
41
Cogent business & management
40
Journal of management information systems : JMIS
38
International journal of electronic marketing and retailing : IJEMR
36
SpringerLink / Bücher
36
International journal of technology marketing : IJTMkt
34
Journal of strategic marketing
32
Marketing intelligence & planning
32
Springer eBook Collection
30
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of advertising research
26
Journal of marketing
26
Journal of electronic commerce research : JECR
25
Journal of marketing management : MM
25
Journal of travel and tourism marketing
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of hospitality marketing & management
24
Psychology & marketing
24
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Source
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ECONIS (ZBW)
5,756
USB Cologne (EcoSocSci)
6
RePEc
1
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1
The many faces of social media in business and economics research : taking stock of the literature and looking into the future
Tumasjan, Andranik
- In:
Journal of economic surveys
38
(
2024
)
2
,
pp. 389-426
Persistent link: https://www.econbiz.de/10014516922
Saved in:
2
Social media as a factor for promoting entrepreneurship : the Middle East & Oman Scenario
Samuel, Baby Sam
;
Sarprasatha, Joe
- In:
International journal of economics, finance and …
3
(
2015
)
5
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011506328
Saved in:
3
The use of social network sites as an e-recruitment tool
Melanthiou, Yioula
;
Pavlou, Fotis
;
Constantinou, Eleni
- In:
Journal of transnational management : the official …
20
(
2015
)
1
,
pp. 31-49
Persistent link: https://www.econbiz.de/10011398163
Saved in:
4
Research in social media : data sources and methodologies
Debreceny, Roger S.
;
Wang, Tawei
;
Zhou, Mi
- In:
The journal of information systems : JIS ; a semiannual …
33
(
2019
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012111175
Saved in:
5
Social networking : how small organisations are using Facebook and Twitter in engaging customers
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10011745963
Saved in:
6
The missing link : creating value with Social Media use in hotels
Garrido-Moreno, Aurora
;
García-Morales, Víctor J.
; …
- In:
International journal of hospitality management
75
(
2018
),
pp. 94-104
Persistent link: https://www.econbiz.de/10011944968
Saved in:
7
A study of PR practitioners' use of social media tools in Cyprus
Komodromos, Marcos
- In:
Journal of developmental entrepreneurship : JDE ; a …
19
(
2014
)
2
,
pp. 1-9
Persistent link: https://www.econbiz.de/10010395995
Saved in:
8
A cross-national comparison of intragenerational variability in social media sharing
Mulvey, Michael S.
;
Lever, Michael W.
;
Elliot, Statia
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
7
,
pp. 1204-1220
Persistent link: https://www.econbiz.de/10012268362
Saved in:
9
Analysis of social media usage and relationship to profit margin among insurance companies
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012607287
Saved in:
10
Social capital, social media, and TV ratings
Oh, Chong
;
Yergeau, Stephanie
- In:
International journal of business information systems : …
24
(
2017
)
2
,
pp. 242-260
Persistent link: https://www.econbiz.de/10011731612
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