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Assessing the impacts of internal communication : employer branding and human resources
Fernandes, Raquel; Sousa, Bruno; Fonseca, Manuel; … - In: Administrative Sciences : open access journal 13 (2023) 6, pp. 1-13
purpose of this manuscript was to examine the relationship between the Digital Communication of companies and their Employer … whom are responsible for the Digital Communication of their organizations, were performed. With the analysis of the data … do not feel emotionally more connected with the organization through the Digital Communication practiced by it. With this …
Persistent link: https://www.econbiz.de/10014319300
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Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie; Rudeloff, Christian; Pakura, Stefanie - In: Conference proceedings Trends in Business Communication 2020, (pp. 129-148). 2021
Persistent link: https://www.econbiz.de/10012662511
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National culture characteristics for managing corporate reputation and brand image using social media
Becker, Kip; Lee, Jung Wan - In: Global aspects of reputation and strategic management, (pp. 127-142). 2019
Persistent link: https://www.econbiz.de/10012125451
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Social media communication strategies
Floreddu, Paola Barbara; Cabiddu, Francesca - In: The journal of services marketing 30 (2016) 5, pp. 490-503
Persistent link: https://www.econbiz.de/10011615527
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The factors which lead brands to use social media in external corporate communication
Emeksiz, Gulcin Ipek - In: International journal of social sciences : IJoSS 8 (2019) 2, pp. 85-98
Persistent link: https://www.econbiz.de/10012101680
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Corporate communication through social networks : the identification of the key dimensions for dialogic communication
Capriotti, Paul; Zeler, Ileana; Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 33-51). 2021
Persistent link: https://www.econbiz.de/10012491070
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The never-ending story : discursive legitimation in social media dialogue
Glozer, Sarah; Caruana, Robert; Hibbert, Sally A. - In: Organization studies : an international … 40 (2019) 5, pp. 625-650
Persistent link: https://www.econbiz.de/10012010333
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Social media and constructing the digital identity of organizations : bibliometric analysis
Czakon, Wojciech; Jedynak, Monika; Kuźniarska, Aneta; … - In: Entrepreneurial business and economics review : EBER 11 (2023) 4, pp. 43-56
Objective: The study aimed to map the stock of knowledge on organizational identity in a digital environment. Research Design & Methods: We systematically reviewed the literature to map the current research landscape and identify gaps that need to be addressed to better understand how...
Persistent link: https://www.econbiz.de/10014490267
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How large companies react to negative Facebook comments
Dekay, Sam H. - In: Corporate communications : an international journal 17 (2012) 3, pp. 289-299
Persistent link: https://www.econbiz.de/10009621670
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Categorizing humorous employer brand message in a small company's online job ads
Oikarinen, Eeva-Liisa; Saraniemi, Saila - In: Corporate reputation review : an international journal 19 (2016) 3, pp. 198-218
Persistent link: https://www.econbiz.de/10011601142