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~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
82,147
Konsumentenverhalten
79,666
Marktforschung
12,272
Theorie
12,125
Theory
11,909
Cognition
11,565
Kognition
11,508
Relationship marketing
9,381
Beziehungsmarketing
9,328
Brand management
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Markenführung
7,628
Market research
6,836
Brand image
6,754
Markenimage
6,718
USA
5,942
Customer satisfaction
5,750
Deutschland
5,620
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Kundenzufriedenheit
5,583
Online-Handel
5,483
Online retailing
5,471
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4,984
Social Web
4,831
Social web
4,828
Online-Marketing
4,545
Experiment
4,538
Service quality
4,473
Markenartikel
4,433
Dienstleistungsqualität
4,427
Brand
4,361
Einzelhandel
4,247
Retail trade
4,147
Emotion
3,879
Werbewirkung
3,758
Advertising effects
3,718
Electronic Commerce
3,646
Verbraucherverhalten
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Marketingmanagement
3,559
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Dwivedi, Yogesh Kumar
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Filieri, Raffaele
13
Ghose, Anindya
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Law, Chun Hung Roberts
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Ko, Eunju
11
Hollebeek, Linda D.
10
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hauser, John R.
9
Jerath, Kinshuk
9
Reijmersdal, Eva A. van
9
Stephen, Andrew T.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Chen, Jianqing
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Seo, Yuri
8
Sreejesh, S.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Boerman, Sophie C.
7
Braun, Michael
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
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Phua, Joe
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Rahman, Zillur
7
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2
IGI Global
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OECD
2
RWTH Aachen
2
Universität Mannheim
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AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing
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Academy of Marketing Science
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Academy of Marketing Science / Annual Conference <2021, Online>
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Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Advertising Research Foundation
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Association of National Advertisers
1
Campus Verlag
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Goethe-Universität Frankfurt am Main
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
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Journal of business research : JBR
196
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
77
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Journal of promotion management : innovations in planning and applied research
55
Journal of internet commerce
54
International journal of hospitality management
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
International journal of electronic marketing and retailing : IJEMR
48
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
37
Journal of advertising research
32
Journal of marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of management information systems : JMIS
28
Young consumers : insight and ideas for responsible marketers
28
International journal of consumer studies
27
International journal of contemporary hospitality management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
Technological forecasting & social change : an international journal
26
Journal of marketing research : JMR
25
Marketing intelligence & planning
25
Psychology & marketing
25
Journal of marketing management : MM
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
4,517
Other ZBW resources
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1
Internetbasierte Kundeninteraktion als Gegenstand der Markenführung
Totz, Carsten
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 271-294)
.
2007
Persistent link: https://www.econbiz.de/10003530259
Saved in:
2
Theoretical approaches in Internet advertising research
Micu, Anca C.
- In:
Internet advertising : theory and research
,
(pp. 37-68)
.
2007
Persistent link: https://www.econbiz.de/10003530758
Saved in:
3
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
4
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
5
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
6
Cognition
-based and experience-based trust and risk in social commerce in Egypt
Abou-Elgheit, Emad
- In:
Middle East journal of management : MEJM
6
(
2019
)
3
,
pp. 245-276
Persistent link: https://www.econbiz.de/10012111723
Saved in:
7
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
8
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
9
Cognitive principles and persuasiveness of social anti-drug advertising
Kulikova, Ė. G.
;
Brusenskaja, L. A.
- In:
European research studies
21
(
2018
)
1
,
pp. 206-218
Persistent link: https://www.econbiz.de/10012238711
Saved in:
10
Research on the purchase behavior of customer-to-customer online auction
Chen, Ruey-shin
;
Chiu, Chung-ching
;
Chiang, Jaw-ching
; …
-
2007
Persistent link: https://www.econbiz.de/10003892049
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