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~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
82,147
Konsumentenverhalten
79,666
Marktforschung
12,272
Theorie
12,125
Theory
11,909
Cognition
11,565
Kognition
11,508
Relationship marketing
9,381
Beziehungsmarketing
9,328
Brand management
7,690
Markenführung
7,628
Market research
6,836
Brand image
6,754
Markenimage
6,718
USA
5,942
Customer satisfaction
5,750
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5,620
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Kundenzufriedenheit
5,583
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5,483
Online retailing
5,471
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4,984
Social Web
4,831
Social web
4,828
Online-Marketing
4,545
Experiment
4,538
Service quality
4,473
Markenartikel
4,433
Dienstleistungsqualität
4,427
Brand
4,361
Einzelhandel
4,247
Retail trade
4,147
Emotion
3,879
Werbewirkung
3,758
Advertising effects
3,718
Electronic Commerce
3,646
Verbraucherverhalten
3,582
Marketingmanagement
3,559
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Dwivedi, Yogesh Kumar
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Filieri, Raffaele
13
Ghose, Anindya
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Law, Chun Hung Roberts
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Ko, Eunju
11
Hollebeek, Linda D.
10
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hauser, John R.
9
Jerath, Kinshuk
9
Reijmersdal, Eva A. van
9
Stephen, Andrew T.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Chen, Jianqing
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Seo, Yuri
8
Sreejesh, S.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Boerman, Sophie C.
7
Braun, Michael
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
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Phua, Joe
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Rahman, Zillur
7
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2
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OECD
2
RWTH Aachen
2
Universität Mannheim
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AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing
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Academy of Marketing Science
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Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Advertising Research Foundation
1
Association of National Advertisers
1
Campus Verlag
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
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Journal of business research : JBR
196
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
77
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Journal of promotion management : innovations in planning and applied research
55
Journal of internet commerce
54
International journal of hospitality management
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
International journal of electronic marketing and retailing : IJEMR
48
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
37
Journal of advertising research
32
Journal of marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of management information systems : JMIS
28
Young consumers : insight and ideas for responsible marketers
28
International journal of consumer studies
27
International journal of contemporary hospitality management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
Technological forecasting & social change : an international journal
26
Journal of marketing research : JMR
25
Marketing intelligence & planning
25
Psychology & marketing
25
Journal of marketing management : MM
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
4,517
Other ZBW resources
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1
Internetbasierte Kundeninteraktion als Gegenstand der Markenführung
Totz, Carsten
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 271-294)
.
2007
Persistent link: https://www.econbiz.de/10003530259
Saved in:
2
Theoretical approaches in Internet advertising research
Micu, Anca C.
- In:
Internet advertising : theory and research
,
(pp. 37-68)
.
2007
Persistent link: https://www.econbiz.de/10003530758
Saved in:
3
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
4
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
5
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
6
Cognition
-based and experience-based trust and risk in social commerce in Egypt
Abou-Elgheit, Emad
- In:
Middle East journal of management : MEJM
6
(
2019
)
3
,
pp. 245-276
Persistent link: https://www.econbiz.de/10012111723
Saved in:
7
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
8
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
9
Cognitive principles and persuasiveness of social anti-drug advertising
Kulikova, Ė. G.
;
Brusenskaja, L. A.
- In:
European research studies
21
(
2018
)
1
,
pp. 206-218
Persistent link: https://www.econbiz.de/10012238711
Saved in:
10
Research on the purchase behavior of customer-to-customer online auction
Chen, Ruey-shin
;
Chiu, Chung-ching
;
Chiang, Jaw-ching
; …
-
2007
Persistent link: https://www.econbiz.de/10003892049
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