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The effect of loyalty program...
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Internet marketing
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Beziehungsmarketing
25,192
Relationship marketing
25,164
Einzelhandel
17,627
Retail trade
14,723
Theorie
12,218
Theory
12,017
Markenführung
8,206
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8,204
Kundenzufriedenheit
7,795
Customer satisfaction
7,783
Deutschland
7,445
Markenimage
6,912
Brand image
6,881
Germany
6,448
USA
6,379
Online-Handel
6,310
Online retailing
6,286
Dienstleistungsqualität
6,192
Service quality
6,178
United States
6,084
Social Web
5,608
Social web
5,605
Online-Marketing
5,157
Electronic Commerce
5,056
E-commerce
4,850
Markenartikel
4,504
Brand
4,499
Marketingmanagement
4,035
Marketing management
3,983
Werbewirkung
3,658
Advertising effects
3,619
Verbraucherverhalten
3,574
Preismanagement
3,472
Pricing strategy
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Filieri, Raffaele
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Ghose, Anindya
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Harrigan, Paul
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Hollebeek, Linda D.
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Law, Chun Hung Roberts
12
Rita, Paulo
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Ko, Eunju
11
Pauwels, Koen
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Loureiro, Sandra Maria Correia
10
Ratten, Vanessa
10
Thaichon, Park
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Urban, Glen L.
10
Wilbur, Kenneth C.
10
Ahuja, Vandana
9
Akram, Umair
9
Grewal, Dhruv
9
Hauser, John R.
9
Jerath, Kinshuk
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Kannan, P. K.
9
Usman, Osly
9
Conduit, Jodie
8
Liberali, Guilherme
8
Malthouse, Edward C.
8
Michaelidou, Nina
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Ozuem, Wilson
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Quach, Sara
8
Rahman, Zillur
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Reijmersdal, Eva A. van
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Richard, Marie-Odile
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Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Bellman, Steven
7
Bigné Alcañiz, J. Enrique
7
Bilgihan, Anil
7
Chen, Jianqing
7
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7
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Information Resources Management Association
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IGI Global
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National Bureau of Economic Research
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
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Europäische Kommission / EU Consumer Programme
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Forschungsgruppe Konsum und Verhalten
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
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GfK Belgium <Körperschaft>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Goethe-Universität Frankfurt am Main
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IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
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Journal of business research : JBR
207
Journal of retailing and consumer services
161
International journal of internet marketing and advertising : IJIMA
129
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Journal of marketing communications
78
International journal of advertising : the review of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
International journal of electronic marketing and retailing : IJEMR
63
Journal of promotion management : innovations in planning and applied research
60
Journal of internet commerce
57
International journal of hospitality management
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
The journal of product & brand management
49
Cogent business & management
42
Electronic commerce research
40
Information systems research : ISR
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Journal of marketing
33
International journal of technology marketing : IJTMkt
32
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
Journal of advertising research
30
Journal of promotion management : JPM
30
Technological forecasting & social change : an international journal
30
Asia Pacific journal of marketing and logistics
29
International journal of contemporary hospitality management
29
Journal of electronic commerce research : JECR
29
Journal of management information systems : JMIS
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of strategic marketing
28
Tourism management : research, policies, practice
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
Psychology & marketing
27
Young consumers : insight and ideas for responsible marketers
26
Journal of hospitality marketing & management
25
International journal of business information systems : IJBIS
24
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ECONIS (ZBW)
5,111
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1
The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story
Rakesh, Sapna
;
Khare, Arpita
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 378-396
Persistent link: https://www.econbiz.de/10003863816
Saved in:
2
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Saved in:
3
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
4
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
5
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
6
Erfolgsvoraussetzungen des Mobile Marketing am Beispiel Mobile Couponing : eine empirische Untersuchung des Adoptions- und Nutzungsverhalten
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schipper, Kathrin
-
2011
Persistent link: https://www.econbiz.de/10009268948
Saved in:
7
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
8
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
9
Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie
;
Bartsch, Silke
;
Kull, Marina
; …
- In:
Journal of service management
28
(
2017
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
Saved in:
10
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
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