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Internet marketing
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Beziehungsmarketing
25,192
Relationship marketing
25,164
Theorie
12,539
Theory
12,315
Kognition
11,433
Cognition
11,270
Emotion
10,429
Markenführung
8,182
Brand management
8,178
Kundenzufriedenheit
8,032
Customer satisfaction
8,020
Markenimage
6,945
Brand image
6,914
Deutschland
6,554
Dienstleistungsqualität
6,412
Service quality
6,399
USA
6,365
Germany
6,183
Social Web
6,161
Social web
6,157
United States
6,132
Online-Handel
5,810
Online retailing
5,794
Online-Marketing
5,218
Experiment
4,982
Einzelhandel
4,552
Electronic Commerce
4,527
Retail trade
4,467
Brand
4,423
Markenartikel
4,416
E-commerce
4,371
Marketingmanagement
3,906
Kundenintegration
3,894
Customer integration
3,880
Marketing management
3,867
Werbewirkung
3,802
Advertising effects
3,761
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Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
14
Ghose, Anindya
12
Harrigan, Paul
12
Hollebeek, Linda D.
12
Law, Chun Hung Roberts
12
Rita, Paulo
12
Ko, Eunju
11
Pauwels, Koen
11
Thaichon, Park
11
Loureiro, Sandra Maria Correia
10
Ratten, Vanessa
10
Urban, Glen L.
10
Wilbur, Kenneth C.
10
Ahuja, Vandana
9
Akram, Umair
9
Grewal, Dhruv
9
Jerath, Kinshuk
9
Kannan, P. K.
9
Malthouse, Edward C.
9
Quach, Sara
9
Usman, Osly
9
Bigné Alcañiz, J. Enrique
8
Conduit, Jodie
8
Hauser, John R.
8
Liberali, Guilherme
8
Michaelidou, Nina
8
Milne, George R.
8
Okumus, Fevzi
8
Ozuem, Wilson
8
Pelsmacker, Patrick de
8
Rahman, Zillur
8
Reijmersdal, Eva A. van
8
Richard, Marie-Odile
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Bellman, Steven
7
Bilgihan, Anil
7
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Springer Fachmedien Wiesbaden
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American Marketing Association
9
Deutscher Dialogmarketing Verband
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Information Resources Management Association
9
IGI Global
5
National Bureau of Economic Research
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsgruppe Konsum und Verhalten
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
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Journal of business research : JBR
214
Journal of retailing and consumer services
157
International journal of internet marketing and advertising : IJIMA
131
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
Journal of marketing communications
79
International journal of advertising : the review of marketing communications
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of promotion management : innovations in planning and applied research
61
International journal of electronic marketing and retailing : IJEMR
59
Journal of internet commerce
58
International journal of hospitality management
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
The journal of product & brand management
50
Cogent business & management
42
Electronic commerce research
39
Information systems research : ISR
37
Journal of marketing
34
Journal of advertising research
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing intelligence & planning
33
The journal of brand management : an international journal
33
International journal of technology marketing : IJTMkt
32
Journal of management information systems : JMIS
31
Tourism management : research, policies, practice
31
Asia Pacific journal of marketing and logistics
30
Journal of promotion management : JPM
30
Psychology & marketing
30
Technological forecasting & social change : an international journal
30
International journal of contemporary hospitality management
29
Journal of electronic commerce research : JECR
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of advertising : the quarterly review of marketing communications
28
International journal of e-business research : an official publication of the Information Resources Management Association
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of strategic marketing
28
International journal of consumer studies
27
Journal of hospitality marketing & management
27
Young consumers : insight and ideas for responsible marketers
27
Journal of marketing research : JMR
25
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ECONIS (ZBW)
5,173
USB Cologne (EcoSocSci)
2
BASE
1
RePEc
1
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Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
2
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
3
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
4
The mediating role of customer engagement on brand involvement and emotional brand attachment
Qaiser, Shehla
;
Bashir, Muhammad Adnan
;
Yasir, Muhammad
; …
- In:
The Lahore journal of business
9
(
2020/2021
)
2
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012628303
Saved in:
5
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
6
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
7
Engagement platforms : the role of emotions in fostering customer engagement and brand image in interactive media
Blasco-Arcas, Lorena
;
Hernández Ortega, Blanca
; …
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
5
,
pp. 559-589
Persistent link: https://www.econbiz.de/10011599060
Saved in:
8
Happy grocery shopper : the creation of positive emotions through affective digital signage content
Garaus, Marion
;
Wagner, Udo
;
Manzinger, Sandra
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 295-305
Persistent link: https://www.econbiz.de/10011899414
Saved in:
9
Co-creating social media agility to build strong customer-firm relationships
Chuang, Shu-Hui
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 202-211
Persistent link: https://www.econbiz.de/10012162518
Saved in:
10
Social media development paths in banks
Angelini, Antonella
;
Ferretti, Paola
;
Ferrante, Gabriele
; …
- In:
Journal of promotion management : JPM
23
(
2017
)
3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10011729563
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