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Internet marketing
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Children
18,376
Kinder
18,229
Theorie
9,999
Theory
9,799
Beziehungsmarketing
8,735
Relationship marketing
8,724
Markenführung
7,352
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7,349
USA
6,960
Markenimage
6,533
Brand image
6,508
United States
6,444
Deutschland
5,439
Online-Handel
5,394
Online retailing
5,381
Kundenzufriedenheit
5,374
Customer satisfaction
5,372
Germany
4,805
Social Web
4,622
Social web
4,620
Sprache
4,520
Online-Marketing
4,376
Dienstleistungsqualität
4,300
Service quality
4,296
Gesundheit
4,218
Brand
4,217
Markenartikel
4,212
Health
4,151
Einzelhandel
4,083
Retail trade
4,005
Language
3,880
Experiment
3,744
Werbewirkung
3,716
Advertising effects
3,676
Verbraucherverhalten
3,558
Schätzung
3,510
Electronic Commerce
3,506
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
12
Law, Chun Hung Roberts
12
Ko, Eunju
11
Reijmersdal, Eva A. van
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Okumus, Fevzi
9
Pelsmacker, Patrick de
9
Rozendaal, Esther
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Hudders, Liselot
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Kannan, P. K.
7
Labrecque, Lauren I.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
Schweidel, David A.
7
Vashisht, Devika
7
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6
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
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5
National Bureau of Economic Research
4
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2
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2
RWTH Aachen
2
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2
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1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Nordic Council of Ministers
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
Universität Bremen
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
75
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
International journal of hospitality management
53
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
International journal of advertising : the quarterly review of marketing communications
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Young consumers : insight and ideas for responsible marketers
31
Information systems research : ISR
30
Journal of advertising research
29
Journal of marketing
29
Journal of promotion management : JPM
29
International journal of consumer studies
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Marketing intelligence & planning
25
Psychology & marketing
25
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
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1
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1
Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads
Pagani, Margherita
;
Goldsmith, Ronald E.
;
Perracchio, Andrea
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 702-714
Persistent link: https://www.econbiz.de/10011547735
Saved in:
2
The enhancing versus backfiring effects of positive emotion in consumer reviews
Rocklage, Matthew D.
;
Fazio, Russell H.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 332-352
Persistent link: https://www.econbiz.de/10012180544
Saved in:
3
The impact of
language
style on consumers' reactions to online reviews
Wu, Luorong
;
Shen, Han
;
Fan, Alei
;
Mattila, Anna S.
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 590-596
Persistent link: https://www.econbiz.de/10011643275
Saved in:
4
The impact of
language
style accommodation during social media interactions on brand trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
5
Does
language
matter? : a cross-national comparison of the moderating effect of
language
on website information-processing
Alcántara-Pila, Juan Miguel
;
Barrio-García, Salvador del
- In:
Journal of business research : JBR
88
(
2018
),
pp. 66-78
Persistent link: https://www.econbiz.de/10011869547
Saved in:
6
Advertising in a foreign
language
or the consumers' native
language
?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
7
The effectiveness of foreign-
language
display in advertising for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
Saved in:
8
Credibility of anonymous online product reviews : a
language
expectancy perspective
Jensen, Matthew L.
;
Averbeck, Joshua M.
;
Zhang, Zhu
; …
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 293-323
Persistent link: https://www.econbiz.de/10010195892
Saved in:
9
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
10
The features and effectiveness of Chinese
language
online recommendations
Ng, Raine
;
Prendergast, Gerard P.
;
Chang, Ludwig M. K.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
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