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Internet marketing
Marketingmanagement
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Marketing management
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Customer satisfaction
15,263
Kundenzufriedenheit
13,677
Versicherung
12,636
Satisfaction
10,879
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2,167
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2,092
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2,092
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2,055
Markenführung
2,037
Welt
1,674
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1,663
Schätzung
1,557
Online-Marketing
1,552
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1,536
Bank
1,417
Unternehmenserfolg
1,402
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1,386
satisfaction
1,359
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4
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Li, Hengyun
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Berliner Wissenschafts-Verlag
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BusinessVillage GmbH
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Edward Elgar Publishing
1
European Advertising Academy
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Global Marketing Conference <2023, Seoul>
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <12., 2013, Zagreb>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
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Slovenská technická univerzita v Bratislave
1
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1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Journal of business research : JBR
37
Journal of retailing and consumer services
32
International journal of internet marketing and advertising : IJIMA
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of strategic marketing
16
International journal of electronic marketing and retailing : IJEMR
14
Journal of internet commerce
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of hospitality marketing & management
13
Journal of marketing communications
13
International journal of hospitality management
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Marketing intelligence & planning
11
The journal of business & industrial marketing
11
Journal of the Academy of Marketing Science
10
Asia Pacific journal of marketing and logistics
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Springer eBook Collection
9
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
European research studies
8
International journal of business information systems : IJBIS
8
Journal of advertising research
8
Journal of marketing management : MM
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
International journal of advertising : the review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of promotion management : innovations in planning and applied research
7
Premier reference source
7
Business horizons
6
Cogent business & management
6
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of contemporary hospitality management
6
Journal of marketing
6
Journal of marketing analytics : JMA
6
Journal of promotion management : JPM
6
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ECONIS (ZBW)
1,506
Other ZBW resources
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RePEc
1
USB Cologne (EcoSocSci)
1
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1
How to lengthen, deepen and broaden
customer
-firm relationships with online financial services?
Liang, Chiung-ju
;
Chen, Hui-ju
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10003916764
Saved in:
2
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
3
Analysis of social media usage and relationship to profit margin among
insurance
companies
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012607287
Saved in:
4
The effect of digital marketing strategy on
customer
and organizational outcomes
YachouAityassine, Fatima Lahcen
;
Al-Ajlouni, Mahmoud …
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
4
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014249957
Saved in:
5
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
6
Airlines' Internet marketing channels: antecedents to
customer
relationships
Grenblad, Daniel L.
- In:
Managing customer relationships on the Internet
,
(pp. 157-174)
.
2006
Persistent link: https://www.econbiz.de/10003242447
Saved in:
7
Affiliate Marketing and
Customer
Satisfaction
Singh, Dr Surabhi
-
2017
benefits of increasing
customer
satisfaction
and value driven efficiency in any organization. The study of affiliate programs …
customer
acquisition cost and marketing expenses …
Persistent link: https://www.econbiz.de/10012953505
Saved in:
8
Chatbot e-service and
customer
satisfaction
regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
9
In Stories We Trust : How Narrative Apologies Provide Cover for Competitive Vulnerability After Integrity-Violating Blog Posts
van Laer, Tom
;
Ruyter, Ko de
-
2017
Consumers’ confidence in companies has fallen due to recent and widespread violations of integrity and consumers’ voicing of discontent in weblog (blog) posts. Current research on integrity restoration offers little guidance regarding appropriate responses. We posit that not only what (with...
Persistent link: https://www.econbiz.de/10014199664
Saved in:
10
Linking social media marketing efforts with
customer
brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
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