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How to lengthen, deepen and broaden customer-firm relationships with online financial services?
Liang, Chiung-ju; Chen, Hui-ju - In: Journal of financial services marketing : JFSM 14 (2009/10) 3, pp. 218-231
Persistent link: https://www.econbiz.de/10003916764
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Contactless marketing management of fashion brands in the digital age
Cho, Minjung; Yun, Hyesu; Ko, Eunju - In: European management journal 41 (2023) 4, pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
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Analysis of social media usage and relationship to profit margin among insurance companies
Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 42 (2021) 1/2, pp. 108-123
Persistent link: https://www.econbiz.de/10012607287
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The effect of digital marketing strategy on customer and organizational outcomes
YachouAityassine, Fatima Lahcen; Al-Ajlouni, Mahmoud … - In: Marketing i menedžment innovacij : m&mi 13 (2022) 4, pp. 45-54
Persistent link: https://www.econbiz.de/10014249957
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In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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Airlines' Internet marketing channels: antecedents to customer relationships
Grenblad, Daniel L. - In: Managing customer relationships on the Internet, (pp. 157-174). 2006
Persistent link: https://www.econbiz.de/10003242447
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Affiliate Marketing and Customer Satisfaction
Singh, Dr Surabhi - 2017
benefits of increasing customer satisfaction and value driven efficiency in any organization. The study of affiliate programs … customer acquisition cost and marketing expenses …
Persistent link: https://www.econbiz.de/10012953505
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Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee; Ko, Eunju; Joung, Heerim; Kim, Sang Jin - In: Journal of business research : JBR 117 (2020), pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
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In Stories We Trust : How Narrative Apologies Provide Cover for Competitive Vulnerability After Integrity-Violating Blog Posts
van Laer, Tom; Ruyter, Ko de - 2017
Consumers’ confidence in companies has fallen due to recent and widespread violations of integrity and consumers’ voicing of discontent in weblog (blog) posts. Current research on integrity restoration offers little guidance regarding appropriate responses. We posit that not only what (with...
Persistent link: https://www.econbiz.de/10014199664
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Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef; Elrehail, Hamzah; Bayram, Pelin; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799