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~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
81,940
Konsumentenverhalten
79,461
Service quality
21,439
Dienstleistungsqualität
20,688
Brand management
17,496
Markenführung
17,082
Relationship marketing
11,368
Beziehungsmarketing
11,319
Brand image
11,035
Markenimage
10,918
Theorie
10,675
Theory
10,482
Customer satisfaction
9,375
Kundenzufriedenheit
9,027
USA
6,576
Markenartikel
6,351
Brand
6,320
United States
6,301
Deutschland
5,984
Online-Handel
5,712
Online retailing
5,699
Germany
5,603
Social Web
5,574
Social web
5,569
Online-Marketing
5,166
Einzelhandel
4,547
Retail trade
4,496
Werbewirkung
4,066
Advertising effects
4,015
Electronic Commerce
3,980
E-commerce
3,845
Verbraucherverhalten
3,569
Emotion
3,558
Marketingmanagement
3,549
Marketing management
3,542
Experiment
3,525
Advertising
3,396
Werbung
3,326
Pricing strategy
3,008
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Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
14
Ghose, Anindya
13
Law, Chun Hung Roberts
13
Ko, Eunju
12
Pauwels, Koen
12
Rita, Paulo
12
Loureiro, Sandra Maria Correia
11
Ozuem, Wilson
11
Ahuja, Vandana
10
Urban, Glen L.
10
Akram, Umair
9
Dens, Nathalie
9
Hauser, John R.
9
Hollebeek, Linda D.
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Michaelidou, Nina
9
Okumus, Fevzi
9
Sreejesh, S.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Bigné Alcañiz, J. Enrique
8
Choi, Yung Kyun
8
Kannan, P. K.
8
Kreutzer, Ralf T.
8
Liberali, Guilherme
8
Mattila, Anna S.
8
Pelsmacker, Patrick de
8
Rahman, Zillur
8
Reijmersdal, Eva A. van
8
Richard, Marie-Odile
8
Schivinski, Bruno
8
Seo, Yuri
8
Stephen, Andrew T.
8
Wu, Luorong
8
Bellman, Steven
7
Bilgihan, Anil
7
Braun, Michael
7
Chen, Huan
7
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American Marketing Association
9
Deutscher Dialogmarketing Verband
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Information Resources Management Association
7
National Bureau of Economic Research
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Haufe-Lexware GmbH & Co. KG
2
IGI Global
2
OECD
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
EBS Business School
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Markendialog <18, 2014, Berlin>
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
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Published in...
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Journal of business research : JBR
214
Journal of retailing and consumer services
149
International journal of internet marketing and advertising : IJIMA
129
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
International journal of advertising : the review of marketing communications
79
Journal of marketing communications
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of promotion management : innovations in planning and applied research
59
International journal of hospitality management
55
Journal of internet commerce
54
The journal of product & brand management
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of electronic marketing and retailing : IJEMR
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Cogent business & management
44
Journal of advertising research
43
Tourism management : research, policies, practice
41
Electronic commerce research
38
The journal of brand management : an international journal
38
Journal of promotion management : JPM
34
Information systems research : ISR
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Marketing intelligence & planning
32
International journal of technology marketing : IJTMkt
31
Journal of management information systems : JMIS
31
International journal of contemporary hospitality management
30
SpringerLink / Bücher
30
Asia Pacific journal of marketing and logistics
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Psychology & marketing
29
International journal of consumer studies
28
Journal of electronic commerce research : JECR
28
Journal of hospitality marketing & management
27
Technological forecasting & social change : an international journal
27
Young consumers : insight and ideas for responsible marketers
27
Journal of marketing management : MM
26
Business horizons
24
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
24
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Source
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ECONIS (ZBW)
5,109
Other ZBW resources
21
BASE
1
USB Cologne (EcoSocSci)
1
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Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
2
The effects of portal website attitude and e-services on branding of e-stores
Chen, Hsiu-li
;
Mathews, Shane
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 155-160
Persistent link: https://www.econbiz.de/10010125796
Saved in:
3
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
4
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
5
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
International journal of economics and business research
17
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
Saved in:
6
How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu
;
Grégoire, Yany
- In:
Journal of service research
25
(
2022
)
2
,
pp. 242-259
Persistent link: https://www.econbiz.de/10013268018
Saved in:
7
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
8
Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin
;
Blampied, Simon
;
Miszczak, Sonia
; …
- In:
Journal of food products marketing
20
(
2014
)
4
,
pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
Saved in:
9
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Saved in:
10
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
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