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~subject:"Internet marketing"
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Internet marketing
Social Web
20,262
Social web
20,259
Online-Marketing
5,892
Consumer behaviour
5,036
Konsumentenverhalten
5,010
Football
4,593
Fußball
4,547
Profisport
2,821
Professional sports
2,814
Social media
2,571
Soziales Netzwerk
2,471
Social network
2,303
Viral marketing
2,208
Virales Marketing
2,204
Relationship marketing
2,140
Beziehungsmarketing
2,134
social media
2,131
Brand management
1,955
Markenführung
1,948
Electronic Commerce
1,870
E-commerce
1,788
Deutschland
1,757
Web 2.0 technologies
1,734
Web 2.0-Technologien
1,733
Germany
1,719
Internet
1,462
Digitalisierung
1,454
Online retailing
1,424
Online-Handel
1,424
Digitization
1,400
Market value
1,310
Marktwert
1,180
USA
1,113
Markenimage
1,106
Brand image
1,103
United States
1,101
Theorie
1,058
Theory
1,042
Social Media
1,028
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3,059
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1,006
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4,533
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1,270
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6
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94
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94
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94
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89
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84
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78
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77
Hochschulschrift
61
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58
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58
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30
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26
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21
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20
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11
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11
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10
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10
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5
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2
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5,473
German
333
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Dwivedi, Yogesh Kumar
17
Law, Chun Hung Roberts
14
Ozuem, Wilson
14
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Harrigan, Paul
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Bigné Alcañiz, J. Enrique
10
Hollebeek, Linda D.
10
Kreutzer, Ralf T.
10
Martínez-López, Francisco J.
10
Scott, David Meerman
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Kumar, Vikas
9
Ryan, Damian
9
Schivinski, Bruno
9
Tan, Yong
9
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Moe, Wendy W.
8
Rana, Nripendra P.
8
Seo, Yuri
8
Skiera, Bernd
8
Thaichon, Park
8
Tuten, Tracy L.
8
Yoon, Sukki
8
Ahuja, Vandana
7
Bilgihan, Anil
7
Bowen, Gordon
7
Constantinides, Efthymios
7
Gretzel, Ulrike
7
Grewal, Dhruv
7
Haenlein, Michael
7
Hoffman, Donna L.
7
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Springer Fachmedien Wiesbaden
22
IGI Global
10
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
Wiley-VCH
4
MITP Verlags-GmbH & Co. KG
3
Nomos Verlagsgesellschaft
3
Springer Gabler <Firma>
3
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
National Bureau of Economic Research
2
Springer International Publishing
2
Universität Bremen
2
Universität Mannheim
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Bundesanzeiger Verlag
1
Bundesverband Digitale Wirtschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Herbert Utz Verlag
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
IFLA General Conference
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Business Intelligence and Modelling <9., 2021, Athen>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Published in...
All
Journal of business research : JBR
188
International journal of internet marketing and advertising : IJIMA
109
Journal of retailing and consumer services
93
International journal of advertising : the review of marketing communications
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
53
Tourism management : research, policies, practice
47
Information systems research : ISR
45
International journal of hospitality management
45
Business horizons
44
The journal of product & brand management
43
Journal of management information systems : JMIS
42
Journal of internet commerce
41
Cogent business & management
40
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
35
SpringerLink / Bücher
35
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
Journal of strategic marketing
31
Springer eBook Collection
31
Journal of marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of business information systems : IJBIS
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of advertising research
26
Journal of electronic commerce research : JECR
25
Journal of marketing management : MM
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of hospitality marketing & management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Psychology & marketing
24
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Source
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ECONIS (ZBW)
5,796
Other ZBW resources
7
USB Cologne (EcoSocSci)
5
RePEc
1
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1
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10
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5,809
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1
Dealing with statistical significance in big data : the social media value of game outcomes in professional
football
Weimar, Daniel
;
Schoebbing, Brian P.
;
Wicker, Pamela
- In:
Journal of sport management : the official journal of …
35
(
2021
)
3
,
pp. 266-277
Persistent link: https://www.econbiz.de/10012658732
Saved in:
2
Engaging Australian Rules
Football
fans with social media : a case study
Hopkins, John L.
- In:
International journal of sport management and marketing …
13
(
2013
)
1/2
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009790662
Saved in:
3
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
4
Utilising social media to improve relationship quality : the case of the university library
Clark, Melissa N.
;
Bacon, Scott D.
- In:
International journal of electronic customer …
11
(
2017/2018
)
4
,
pp. 384-410
Persistent link: https://www.econbiz.de/10011989802
Saved in:
5
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
6
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
7
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
8
Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games
Berdnikov, Maksim
;
O'Reilly, Norm
;
Abeza, Gashaw
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012697140
Saved in:
9
The management of digital marketing strategies in social network services : a comparison between American and European organizations
Matosas-López, Luis
- In:
Journal of open innovation : technology, market, and …
7
(
2021
)
1/65
,
pp. 1-16
a parametric analysis using the t-test procedure over a total of 158,208 publications on
Twitter
. The findings show …
Persistent link: https://www.econbiz.de/10012490445
Saved in:
10
The social side of business : content, traffic and visibility
Carpio Pacheco, Deiyali Angélica
;
Briz, Teresa
; …
- In:
Management decision
61
(
2023
)
10
,
pp. 3017-3034
Persistent link: https://www.econbiz.de/10014428467
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