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~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
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Konsumentenverhalten
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Emotion
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Advertising
27
Advertising effects
24
Werbewirkung
24
Werbung
24
Brand management
16
Markenführung
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Luxury goods
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Luxusgüter
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Personality psychology
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Persönlichkeitspsychologie
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Brand image
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Markenimage
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Fundraising
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Social Web
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Social web
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Beziehungsmarketing
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Online-Marketing
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Relationship marketing
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Markenartikel
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Septianto, Felix
7
Chiew, Tung Moi
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Kemper, Joya A.
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Bai, Xue
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Bandyopadhyay, Argho
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Chan, Ka Wing
1
Choi, Jinyoung
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Dhaoui, Chedia
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Gu, William
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Higgins, E. Tory
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Hollebeek, Linda D.
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Know, Junburn
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Mathmann, Frank
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Paramita, Widya
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Seo, Yuri
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Journal of retailing and consumer services
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of business research : JBR
1
Psychology & marketing
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ECONIS (ZBW)
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1
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
2
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix
;
Kemper, Joya A.
;
Choi, Jinyoung
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Saved in:
3
The effects of different, discrete positive emotions on electronic word-of-mouth
Septianto, Felix
;
Chiew, Tung Moi
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011904300
Saved in:
4
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
5
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
6
The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
Saved in:
7
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
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