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Usability perspective on social media sites' adoption in the B2B context

Lacka, Ewelina; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 54 (2016), pp. 80-91

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Social media adoption : a process-based approach

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Social media adoption and corporate disclosure

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Technology adoption factors in the digitization of popular culture : analyzing the online gambling market

Scott, Stephanie; Hughes, Paul; Hodgkinson, Ian; Kraus, … - In: Technological forecasting & social change : an … 148 (2019), pp. 1-10

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An exploratory investigation of social media adoption by small businesses

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Social media adoption in business-to-business : IT and industrial companies compared

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Adoption of online social media innovation : who’s inside the spectrum?

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Adoption of social networking sites by Italian

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Social media marketing adoption by unorganised businesses in India : a technology adoption model-based approach

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Understanding the role of social media marketing and technology adoption model in shaping customer adoption of digital banking

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