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Internet marketing
Social Web
20,176
Social web
20,142
Pakistan
18,565
Dienstleistungssektor
12,307
Service industry
11,282
Personalbeschaffung
6,371
Recruitment
6,044
Online-Marketing
5,805
Konsumentenverhalten
5,250
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5,248
Deutschland
2,708
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2,690
Relationship marketing
2,688
Soziales Netzwerk
2,539
Germany
2,411
Social network
2,377
Indien
2,343
Theorie
2,246
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2,213
Virales Marketing
2,213
Theory
2,203
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2,147
USA
2,026
Electronic Commerce
1,988
India
1,952
United States
1,946
Markenführung
1,933
Brand management
1,930
E-commerce
1,914
Social media
1,695
Industrie
1,670
social media
1,630
Digitalisierung
1,560
Digitization
1,513
Manufacturing industries
1,512
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1,511
Internet
1,509
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Dwivedi, Yogesh Kumar
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Loureiro, Sandra Maria Correia
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Rita, Paulo
13
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12
Hajli, Nick
11
Karjaluoto, Heikki
11
Sabatini, Fabio
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Schweidel, David A.
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10
Hollebeek, Linda D.
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Kreutzer, Ralf T.
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Scott, David Meerman
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Stephen, Andrew T.
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9
Kumar, Vikas
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Tan, Yong
9
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8
Hennig-Thurau, Thorsten
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Moe, Wendy W.
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Skiera, Bernd
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Thaichon, Park
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7
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Gretzel, Ulrike
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7
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7
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7
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10
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3
Nomos Verlagsgesellschaft
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Springer Gabler <Firma>
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Haufe-Lexware GmbH & Co. KG
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National Bureau of Economic Research
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Springer International Publishing
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Universität Bremen
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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American Marketing Association
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Bundesanzeiger Verlag
1
Bundesverband Digitale Wirtschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Herbert Utz Verlag
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
IFLA General Conference
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Business Intelligence and Modelling <9., 2021, Athen>
1
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Journal of business research : JBR
189
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
93
International journal of advertising : the review of marketing communications
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
47
Business horizons
46
International journal of hospitality management
45
Information systems research : ISR
44
The journal of product & brand management
43
Journal of management information systems : JMIS
41
Cogent business & management
40
Journal of internet commerce
40
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
34
SpringerLink / Bücher
34
Marketing intelligence & planning
32
Journal of strategic marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Springer eBook Collection
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of marketing
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Psychology & marketing
23
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ECONIS (ZBW)
5,721
USB Cologne (EcoSocSci)
2
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1
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1
The use of social network sites as an e-
recruitment
tool
Melanthiou, Yioula
;
Pavlou, Fotis
;
Constantinou, Eleni
- In:
Journal of transnational management : the official …
20
(
2015
)
1
,
pp. 31-49
Persistent link: https://www.econbiz.de/10011398163
Saved in:
2
Personality or skill : a qualitative study of humorous
recruitment
advertising campaign on social media
Oikarinen, Eeva-Liisa
;
Sinisalo, Jaakko
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10011741667
Saved in:
3
Social media in employer branding in FMCG in Russia : millennials' perspective
Kucherov, Dmitry
;
Zhiltsova, Ekaterina
- In:
Journal of East-West business
27
(
2021
)
2
,
pp. 160-183
Persistent link: https://www.econbiz.de/10012549951
Saved in:
4
Expectations for young job applicants' digital identity related to company's social media brand development strategies
Happonen, Ari
;
Manninen, Laura
;
Hirvimäki, Marika
; …
- In:
Small enterprise research
29
(
2022
)
2
,
pp. 87-108
Persistent link: https://www.econbiz.de/10013357146
Saved in:
5
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
6
Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda
;
Lawley, Meredith
;
Clements, Michael P.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
Saved in:
7
Social media interaction, the university brand and
recruitment
performance
Rutter, Richard
;
Roper, Stuart
;
Lettice, Fiona
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3096-3104
Persistent link: https://www.econbiz.de/10011507927
Saved in:
8
Using social media content for screening in
recruitment
and selection : pros and cons
Jeske, Debora
;
Shultz, Kenneth S.
- In:
Work, employment & society : a journal of the British …
30
(
2016
)
3
,
pp. 535-546
Persistent link: https://www.econbiz.de/10011525978
Saved in:
9
Attracting applicants through the organization's social media page : signaling employer brand personality
Carpentier, Marieke
;
Van Hoye, Greet
;
Weijters, Bert
- In:
Journal of vocational behavior
115
(
2019
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012137613
Saved in:
10
Influence of company Facebook activities on
recruitment
success
Golovko, Dimitri
;
Schumann, Jan Hendrik
- In:
Journal of business research : JBR
104
(
2019
),
pp. 161-169
Persistent link: https://www.econbiz.de/10012104951
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