Narrow search
Showing 1 - 10 of 7,361
Cover Image
The effect of digital marketing transformation trends on consumers' purchase intention in B2B businesses : the moderating role of brand awareness
Nguyen Ngoc Hien; Tran Nguyen Huynh Nhu - In: Cogent business & management 9 (2022) 1, pp. 1-24
Digital marketing transformation is one of the important elements in a business's long-term plan. Furthermore, choosing … planned behavior and the theory of consumer behavior, this study aims to explain the effects digital marketing forms on … marketing and customer purchase intention. The results would help managers have the right direction for the business strategy to …
Persistent link: https://www.econbiz.de/10014434104
Cover Image
Website quality : imperatives for effective industrial marketing through websites' usage intensity augmentation
Kanagaraj, D. Jayaprakash; Sudhahar, J. Clement - In: International journal of electronic customer … 9 (2015) 4, pp. 203-219
Persistent link: https://www.econbiz.de/10011606917
Cover Image
From websites to social media : exploring the adoption of internet marketing in emerging industrial markets
Shaltoni, Abdel Monim - In: The journal of business & industrial marketing 32 (2017) 7, pp. 1009-1019
Persistent link: https://www.econbiz.de/10011773584
Cover Image
The emergence of B2B omni-channel marketing in the digital era : a systematic literature review
Hayes, Órla; Kelliher, Felicity - In: The journal of business & industrial marketing 37 (2022) 11, pp. 2156-2168
Persistent link: https://www.econbiz.de/10013455392
Cover Image
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna; Kuivalainen, Olli - In: The journal of business & industrial marketing 30 (2015) 6, pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Cover Image
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs; Coussement, Kristof; Caigny, Arno de; … - In: Industrial marketing management : the international … 106 (2022), pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Cover Image
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina; Dibb, Sally - In: Industrial marketing management : the international … 102 (2022), pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Cover Image
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Cover Image
Marketing for Small B2B Businesses : How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing
Schulkind, Andrew - 2022
strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain …Chapter 1: The Marketing Mindset -- Chapter 2: Defining Your Marketing Goals -- Chapter 3: Creating Content that … -- Chapter 6: Branding and Design for Content Marketing -- Chapter 7: Website Technology, Security, and Privacy -- Chapter 8 …
Persistent link: https://www.econbiz.de/10013461551