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~subject:"Internet marketing"
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Internet marketing
Italien
63,062
Italy
40,481
Coronavirus
35,342
Social Web
20,252
Social web
20,218
Wirkungsanalyse
13,371
Impact assessment
13,271
COVID-19
13,037
Online-Marketing
12,908
Kommunikation
12,694
Epidemie
11,237
Epidemic
11,154
Stakeholder
10,791
Communication
10,667
Konsumentenverhalten
8,944
Consumer behaviour
8,932
Deutschland
7,914
Welt
7,163
World
7,114
Germany
6,786
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6,254
Theory
6,114
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5,388
EU-Staaten
5,378
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5,290
United States
5,175
Großbritannien
4,759
Frankreich
4,663
Corporate Social Responsibility
4,563
Corporate social responsibility
4,522
United Kingdom
4,166
France
3,762
Electronic Commerce
3,563
E-commerce
3,365
Schätzung
3,350
Estimation
3,184
Beziehungsmarketing
3,156
Relationship marketing
3,149
KMU
3,056
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Undetermined
5,504
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2,261
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Article
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26
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6
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Kreutzer, Ralf T.
35
Tucker, Catherine
31
Goldfarb, Avi
30
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
27
Wilbur, Kenneth C.
25
Chaffey, Dave
24
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Edelman, Benjamin
18
Kollmann, Tobias
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Fritz, Wolfgang
17
Karjaluoto, Heikki
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Katona, Zsolt
15
Stephen, Andrew T.
15
Tan, Yong
15
Viswanathan, Siva
15
Wirtz, Bernd W.
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
14
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Springer Fachmedien Wiesbaden
69
IGI Global
22
National Bureau of Economic Research
22
Information Resources Management Association
14
Springer Gabler <Firma>
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Haufe-Lexware GmbH & Co. KG
9
OECD
9
Books on Demand GmbH <Norderstedt>
8
Universität Mannheim
7
MITP Verlags-GmbH & Co. KG
6
Organisation for Economic Co-operation and Development
6
Wiley-VCH
6
Nomos Verlagsgesellschaft
5
Campus Verlag
4
Springer-Verlag GmbH
4
UVK Verlagsgesellschaft mbH
4
epubli GmbH
4
Edward Elgar Publishing
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Peter Lang GmbH
3
Springer International Publishing
3
Université Paris-Dauphine (Paris IX)
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
International Institute of Social and Economic Sciences
2
RWTH Aachen
2
Rheinwerk Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Technische Universität Braunschweig
2
Uni-Taschenbücher GmbH
2
Universität Bremen
2
Verlag Dr. Kovač
2
Vytautas Magnus University
2
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Published in...
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Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Tourism management : research, policies, practice
77
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Marketing intelligence & planning
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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Source
All
ECONIS (ZBW)
12,505
USB Cologne (EcoSocSci)
126
RePEc
37
BASE
18
Showing
1
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date (oldest first)
1
Value co-creation through social media : a multistakeholder,
communication
perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
Saved in:
2
The effect of social media
communication
on brand equity through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh
;
Tran Thi Kim Phuong
;
Vo Thi Quynh Nga
; …
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 143-166
Persistent link: https://www.econbiz.de/10012253359
Saved in:
3
Social media
communication
and company value : the moderating role of industry competitiveness
Golmohammadi, Alireza
;
Gauri, Dinesh Kumar
;
Mirahmad, Hooman
- In:
Journal of service research
26
(
2023
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014246198
Saved in:
4
Online posting intention : do the social
communication
and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
5
Social media
communication
with intensified pandemic fears : evaluating the relative impact of user- and firm-generated content on brand loyalty
Lee Heng Wei
;
Ong, Chuan Huat
;
Arumugam, Prakash V.
- In:
Asia-Pacific journal of business administration
15
(
2023
)
2
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014313701
Saved in:
6
Strategic dialogic
communication
through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
7
Instagram travel influencers in #quarantine : communicative practices and roles during COVID-19
Femenia-Serra, Francisco
;
Gretzel, Ulrike
; …
- In:
Tourism management : research, policies, practice
89
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013325963
Saved in:
8
Consumer communications and current events : a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic
Li, Jia
;
McCrary, Rachel
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10013258539
Saved in:
9
Citizen engagement and dialogic accounting through social media : a study of Italian regions
Contri, Marco
;
Fissi, Silvia
;
Gori, Elena
- In:
Accounting, auditing & accountability journal
37
(
2024
)
3
,
pp. 866-892
Persistent link: https://www.econbiz.de/10014515558
Saved in:
10
Exploring usage, expected benefits and perceived usefulness of social media in travel agencies : an empirical investigation in
Italy
Splendiani, Simone
;
Dini, Mauro
;
Rivetti, Francesca
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
9
,
pp. 83-106
Persistent link: https://www.econbiz.de/10014460339
Saved in:
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