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Encounter foreign metaphors: a cross-cultural online study

Zhou, Dehui; Heineken, Edgar - In: Sprache, Kultur und Zielgruppen : Bedingungsgrößen …, (pp. 217-241). 2007

Persistent link: https://www.econbiz.de/10003595966

Global or adapted advertising? : consumer evaluation of advertising activity of foreign enterprises on the Polish market

Nowacki, Robert - In: Contemporary economics 15 (2021) 4, pp. 415-428

Intensification of globalization processes in the contemporary world entails conse-quences for all areas of socio-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global envi-ronment. Expansion into foreign markets presents...

Persistent link: https://www.econbiz.de/10012802146

Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites

Barbro, Patrick A.; Mudambi, Susan M.; Schuff, David - In: Journal of international consumer marketing 32 (2020) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10012200795

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

What influences online shopping in Nigeria : trust or website quality?

Esho, Ebes; Verhoef, Grietjie - In: African journal of business and economic research : AJBER 16 (2021) 3, pp. 155-175

Persistent link: https://www.econbiz.de/10013282425

Examining the impact of value-driven social media content strategies and product type on social media behavioural engagement : evidence from Nigeria

Izogo, Ernest Emeka; Eze, Austin Chinonso; Mpinganjira, … - In: Digital Business in Africa : Social Media and Related …, (pp. 97-126). 2022

Persistent link: https://www.econbiz.de/10013282693

Factors influencing the buying behaviour of millennials towards insurance products in the Nigerian insurance market

Sodiq, Bamgbose Olalekan - In: Journal of economics and management research 9 (2020), pp. 86-101

Persistent link: https://www.econbiz.de/10012664934

Measuring consumer perception of ethical issues in advertising : evidence form Nigerian advertising audience

Abdullahi, Shafiu Ibrahim - In: Middle East journal of management : MEJM 5 (2018) 3, pp. 191-206

Persistent link: https://www.econbiz.de/10011958049

Determinants of Online Advertising Effectiveness in Nigeria : Implications for Consumer Buying Behaviour

Okon, Saviour; Efremfon, Akpan; Akang, Akaniyene - 2016

The use of online advertisement in media industry is increasing, and marketing enterprises in Nigeria are more and more … advertising success in Nigeria, and studies that investigate how online advert influences buyers’ decision are relatively scarce … behaviour in Nigeria. A survey approach was adopted to purposively collect data from 200 consumers that must have at any time …

Persistent link: https://www.econbiz.de/10014124993

Online social gambling and its implications for the study of marketing communications

Ozuem, Wilson; Prasad, Jason - In: International journal of applied behavioral economics : … 4 (2015) 3, pp. 22-50

Persistent link: https://www.econbiz.de/10011287034

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