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~subject:"Internet marketing"
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Optimal Auction Design and Equ...
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Internet marketing
Auktionstheorie
11,039
Auction theory
10,738
Auction
3,166
Auktion
3,151
Theorie
2,918
Theory
2,787
Suchmaschine
1,758
Search engine
1,683
Experiment
1,481
Spieltheorie
1,125
Game theory
1,098
Asymmetrische Information
878
Asymmetric information
854
Online-Marketing
832
Wettbewerb
710
Competition
699
Mechanism design
629
Mechanismus-Design-Theorie
623
Procurement
593
Beschaffung
585
Öffentlicher Auftrag
570
Public contract
567
Internet
554
Electronic Commerce
520
E-commerce
501
Auctions
459
Internet-Auktion
455
Online auction
455
Konsumentenverhalten
403
Consumer behaviour
399
Preismanagement
399
USA
398
Pricing strategy
395
United States
389
Schätzung
331
Estimation
325
Deutschland
298
Marktmechanismus
293
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German
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Decarolis, Francesco
14
Sayedi, Amin
14
Skiera, Bernd
14
Jerath, Kinshuk
13
Penta, Antonio
13
Nazerzadeh, Hamid
10
Chen, Jianqing
9
Ghose, Anindya
9
Goldmanis, Maris
9
Jansen, Bernard J.
9
Yang, Sha
9
Balseiro, Santiago R.
8
Whinston, Andrew B.
8
Shakhgildyan, Ksenia
7
Wilbur, Kenneth C.
7
Yang, Yanwu
7
Zhu, Yi
7
Abou Nabout, Nadia
6
Athey, Susan
6
Edelman, Benjamin
6
Lewis, Gregory
6
Pal, Pallavi
6
Simonov, Andrey
6
Viswanathan, Siva
6
Chen, Ying-Ju
5
Cornière, Alexandre de
5
Ghosh, Arpita
5
Hosanagar, Kartik
5
Lammenett, Erwin
5
Long, Fei
5
Mahdian, Mohammad
5
Mela, Carl F.
5
Mirrokni, Vahab
5
Sapi, Geza
5
Stepanchuk, Tanja
5
Xu, Lizhen
5
Yao, Song
5
Abhishek, Vibhanshu
4
Abrams, Zoë
4
Agarwal, Ashish
4
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National Bureau of Economic Research
3
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1
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1
Galileo Press
1
Monopolkommission
1
Springer Gabler <Firma>
1
UVK Verlagsgesellschaft mbH
1
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1
epubli GmbH
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Information systems research : ISR
18
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Discussion papers / CEPR
10
International journal of electronic commerce : IJEC
10
Operations research
10
Electronic commerce research and applications
9
Journal of marketing research : JMR
9
CESifo working papers
8
International journal of industrial organization
8
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
8
Journal of business research : JBR
8
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Management information systems : mis quarterly
7
NET Institute Working Paper
7
SpringerLink / Bücher
7
Electronic commerce research
6
European journal of operational research : EJOR
6
Games and economic behavior
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Marketing science
6
Journal of electronic commerce research : JECR
5
Journal of management information systems : JMIS
5
Journal of marketing research
5
Journal of retailing
5
Leitfaden Online-Marketing ; [Bd. 1]
5
essentials
5
International journal of business information systems : IJBIS
4
Journal of retailing and consumer services
4
Quantitative marketing and economics : QME
4
Working papers / Harvard Business School, Division of Research
4
Working papers / TSE : WP
4
Business horizons
3
CESifo Working Paper
3
Department of Economics discussion paper series / University of Oxford
3
Johnson School Research Paper Series
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ECONIS (ZBW)
827
USB Cologne (EcoSocSci)
6
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1
Efficient advert assignment
Kelly, F. P.
;
Key, Peter
;
Walton, Neil
- In:
Operations research
64
(
2016
)
4
,
pp. 822-837
Persistent link: https://www.econbiz.de/10011538530
Saved in:
2
Keyword search advertising and limited budgets
Shin, Woochoel
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
Saved in:
3
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie
;
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
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4
Do organic results help or hurt sponsored search performance?
Agarwal, Ashish
;
Hosanagar, Kartik
;
Smith, Michael D.
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011420776
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5
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
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6
Cooperative search advertising
Cao, Xinyu
;
Ke, T. Tony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
Saved in:
7
The impact of competing ads on click performance in sponsored search
Agarwal, Ashish
;
Mukhopadhyay, Tridas
- In:
Information systems research : ISR
27
(
2016
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10011584780
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8
Aggregation bias in sponsored search data : the curse and the cure
Abhishek, Vibhanshu
;
Hosanagar, Kartik
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10010497617
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9
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
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10
Bayes-Nash equilibria of the generalized second-price auction
Gomes, Renato
;
Sweeney, Kane
- In:
Games and economic behavior
86
(
2014
),
pp. 421-437
Persistent link: https://www.econbiz.de/10011304970
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