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Exploring cruise tourists' sentiment expression pattern from online reviews : an insight into market positioning
Sun, Xiaodong; Cao, Xiulian; Lau, Yui-yip - In: Tourism management perspectives : TMP 49 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014554178
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The influence of social media on tourists' behaviour : evidence from China
Luo, Yingchan; Zhang, Linjia; Du, Jingjing - In: European review of service economics and management (2019) 1/7, pp. 117-148
Persistent link: https://www.econbiz.de/10012064151
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How do destination management organization-led postings facilitate word-of-mouth communications in online tourist communities? : a content analysis of China's 5A-class tourist reso...
Niu, Yongge; Wang, Cheng Lu; Yin, Shimin; Niu, Yixuan - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 929-948
Persistent link: https://www.econbiz.de/10011627330
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User-generated content as a research mode in tourism and hospitality applications : topics, methods, and software
Lu, Weilin; Stepchenkova, Svetlana - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 119-154
Persistent link: https://www.econbiz.de/10010526370
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The impact of digital marketing on development of tourism in the urban areas
Tolić, Ivan; Sabljić, Dragan - 2020
Persistent link: https://www.econbiz.de/10012601659
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Enhancing hotel knowledge management : the influencing factors of online hotel reviews on travellers' booking intention
Xia, Yufan; Chan, Hing Kai; Zhong, Lina; Xu, Shuojiang - In: Knowledge management research & practice : KMRP ; an … 20 (2022) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10013177996
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Word-of-mouth in social media : the case of Polish tourist industry
Deszczyński, Bartosz - In: International journal of management and economics 53 (2017) 4, pp. 93-114
The core objective of this paper is to determine the level of online dialogue in social media between the tourist industry leaders and their customers. This study applies sequential explanatory industry-representative comparison with statistical and qualitative analysis of online word-of-mouth...
Persistent link: https://www.econbiz.de/10012027004
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Sharing dissatisfaction online : analyzing the nature and predictors of hotel guests negative reviews
Fernandes, Teresa; Fernandes, Filipa - In: Journal of hospitality marketing & management 27 (2018) 2, pp. 127-150
Persistent link: https://www.econbiz.de/10011848333
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Real-time co-creation and nowness service : lessons from tourism and hospitality
Buhalis, Dimitrios; Sinarta, Yeyen - In: Journal of travel and tourism marketing 36 (2019) 5, pp. 563-582
Persistent link: https://www.econbiz.de/10012179443
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Going undercover : online domestic tourism marketing communication in closed and open Facebook groups
Roth-Cohen, Osnat; Lahav, Tamar - In: Journal of vacation marketing 25 (2019) 3, pp. 349-362
Persistent link: https://www.econbiz.de/10012165873