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Digital marketing and analytics education : a systematic review
Ye, Christine; Kim, Yuna; Cho, Yoon-Na - In: Journal of marketing education : JME 46 (2024) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10014580275
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Trusted commons : why "old" social media matter
Maxigas, P.; Latzko-Toth, Guillaume - In: Internet policy review : journal on internet regulation 9 (2020) 4, pp. 1-20
This paper looks at contemporary uses of an “old” social media – Internet Relay Chat (IRC) – and shows how they constitute a form of resistance to and a social critique of mainstream social media platforms. By examining IRC uses within three social worlds of peer production (free...
Persistent link: https://www.econbiz.de/10012300657
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Teaching international business via social media projects
Alon, Ilan; Herath, Ruwanthi Kumari - In: Journal of teaching in international business 25 (2014) 1, pp. 44-59
Persistent link: https://www.econbiz.de/10010355403
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Why students use social networking sites? : understanding motives behind their usage
Nayeem, Mohammed Abdul - In: Indian journal of economics & business : IJEB 17 (2018) 2, pp. 325-337
Persistent link: https://www.econbiz.de/10012650139
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News website personalisation : the co-creation of content, audiences and services by online journalists and marketers
Malcorps, Sylvain - In: Journal of media business studies 16 (2019) 3, pp. 230-247
Persistent link: https://www.econbiz.de/10012176988
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Structure and constituents of digital marketing systems
Robul, Yuriy - In: Olsztyn economic journal 15 (2020) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10012221394
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3Cs of international market penetration through IMC : culture, change, and connect
Kukreja, Jyoti - In: The evolution of business in the cyber age : digital …, (pp. 91-110). 2020
Persistent link: https://www.econbiz.de/10012230043
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Impact of political marketing in digital environment on voters with regard to their age
Stilin, Žarko; Samardžić, Vinko; Šustar, Kristijan - 2020
Persistent link: https://www.econbiz.de/10012601622
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Review of studies on digital transaction platforms in marketing journals
Hänninen, Mikko - In: The international review of retail, distribution and … 30 (2020) 2, pp. 164-192
Persistent link: https://www.econbiz.de/10012209864
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Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls
Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023
, werden als besonders vielversprechend angesehen. Voraussetzung für ein erfolgreiches Metaverse-Marketing sind jedoch ein …Companies from diverse industries, such as gaming, travel, and retail, have started to explore emerging marketing … is still in its infancy, we aim to contribute to a better understanding of Metaverse marketing and its opportunities and …
Persistent link: https://www.econbiz.de/10014516198