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Internet marketing
Consumer behaviour
78,795
Konsumentenverhalten
78,787
Coronavirus
34,984
COVID-19
13,341
Wirkungsanalyse
12,794
Impact assessment
12,778
Epidemie
11,182
Epidemic
11,157
Online retailing
11,011
Online-Handel
11,007
Theorie
9,726
Theory
9,725
Relationship marketing
9,164
Beziehungsmarketing
9,159
Brand management
7,444
Markenführung
7,436
Welt
6,719
World
6,718
USA
6,590
Markenimage
6,587
Brand image
6,580
Electronic Commerce
6,559
United States
6,537
E-commerce
6,303
Customer satisfaction
5,684
Kundenzufriedenheit
5,675
Social Web
5,490
Social web
5,490
Online-Marketing
5,107
Deutschland
5,006
Germany
4,959
Einzelhandel
4,747
Retail trade
4,697
Service quality
4,664
Dienstleistungsqualität
4,661
Brand
4,230
Markenartikel
4,187
Experiment
3,612
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3,570
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Dwivedi, Yogesh Kumar
17
Ghose, Anindya
15
Law, Chun Hung Roberts
14
Filieri, Raffaele
13
Ko, Eunju
11
Kollmann, Tobias
11
Rita, Paulo
11
Pauwels, Koen
10
Urban, Glen L.
10
Akram, Umair
9
Dens, Nathalie
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Lambrecht, Anja
9
Okumus, Fevzi
9
Pelsmacker, Patrick de
9
Tan, Yong
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Michaelidou, Nina
8
Pavlou, Paul A.
8
Reijmersdal, Eva A. van
8
Sahni, Navdeep S.
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Tucker, Catherine
8
Viswanathan, Siva
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Bigné Alcañiz, J. Enrique
7
Bilgihan, Anil
7
Braun, Michael
7
Chen, Jianqing
7
Choi, Yung Kyun
7
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American Marketing Association
9
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
6
Information Resources Management Association
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OECD
3
Springer Gabler <Firma>
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Organisation for Economic Co-operation and Development
2
RWTH Aachen
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Springer-Verlag GmbH
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Bramann - Verlag und Beratung
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Duncker & Humblot
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Institute of Social and Economic Sciences
1
International Scientific-Practical Conference <2022, Online>
1
International conference "Digital transformation of the economy: society shaping the future" <11, 2019, Bitola>
1
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Journal of business research : JBR
201
Journal of retailing and consumer services
151
International journal of internet marketing and advertising : IJIMA
122
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
International journal of advertising : the review of marketing communications
75
Journal of marketing communications
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
61
Journal of promotion management : innovations in planning and applied research
55
International journal of hospitality management
54
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
Journal of management information systems : JMIS
45
The journal of product & brand management
45
Cogent business & management
43
Electronic commerce research
43
Information systems research : ISR
40
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Technological forecasting & social change : an international journal
37
Tourism management : research, policies, practice
34
Journal of electronic commerce research : JECR
33
Journal of advertising research
31
Journal of marketing
31
International journal of contemporary hospitality management
30
The journal of brand management : an international journal
30
International journal of advertising : the quarterly review of marketing communications
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
International journal of technology marketing : IJTMkt
29
Journal of promotion management : JPM
29
Asia Pacific journal of marketing and logistics
27
International journal of consumer studies
27
Journal of hospitality marketing & management
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Marketing intelligence & planning
26
Psychology & marketing
26
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
24
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
23
Journal of marketing management : MM
23
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ECONIS (ZBW)
5,082
RePEc
1
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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1
The effect of utilitarian website features on online Saudi Arabia consumers loyalty in the case of online flight booking
Azam, Afshan
- In:
International journal of e-business research : an …
12
(
2016
)
4
,
pp. 57-75
Persistent link: https://www.econbiz.de/10011613111
Saved in:
2
Customer experience in social commerce websites : toward an integrated conceptual framework
Beyari, Hasan
;
Ghouth, Alaa
- In:
Journal of management research
10
(
2018
)
3
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011867004
Saved in:
3
Study of determinants of online purchasing behaviour : experience of Saudi women regarding luxury beauty products on social media
Hadoussa, Slim
;
Amari, Amina
;
Jaoua, Fakher
- In:
Journal of decision systems
32
(
2023
)
2
,
pp. 513-534
Persistent link: https://www.econbiz.de/10014330766
Saved in:
4
Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic
Rani, Anshu
;
Shivaprasad H. N.
- In:
Decision : official journal of Indian Institute of …
48
(
2021
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10012796387
Saved in:
5
Missing the audience : online musicking in times of COVID-19
Werff, Ties van de
;
Smith, Neil Tòmas
;
Rosu, Stefan
; …
- In:
Journal of cultural management and cultural policy
7
(
2021
)
1
,
pp. 137-149
Persistent link: https://www.econbiz.de/10012604728
Saved in:
6
Online retailing during the COVID-19 pandemic : consumer preferences for marketing actions with consumer self-benefits versus other-benefit components
Schreiner, Timo
;
Baier, Daniel
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1866-1902
Persistent link: https://www.econbiz.de/10013206288
Saved in:
7
Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani
;
Zaman, Umer
;
Butt, Athar Hameed
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
Saved in:
8
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
9
Do customers still buy online services? : comparing the purchase intention towards online paid courses in the COVID-19 era with the short and long-term periods after COVID-19
Gharajeh, Halimberdy
- In:
International journal of business forecasting and …
9
(
2024
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10014512026
Saved in:
10
I am more inclined to buy online-novel social media engagement stimulated purchase intentions post-COVID-19 : a case of Pakistani market
Fatima, Tehreem
;
Ahmad Raza Bilal
;
Iqbal Khan, Shahid
- In:
American journal of business
37
(
2023
)
4
,
pp. 173-195
Persistent link: https://www.econbiz.de/10014342252
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