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Making kids online research work

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Explores various alternative methods of online research with children: adult panels with access to children, schools access panels and platforms, and commercial secure platforms; discusses the pros and cons each of these methods in turn. Move on to maximising the cost effectiveness of online...

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Online social gambling and its implications for the study of marketing communications

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What can influence the consumers' online word-of-mouth? : an online gaming perspective

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Persuasive technology and users acceptance of e-commerce : users perceptions of website persuasiveness

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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

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Social media and m-commerce

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The role of technical and relational factors in trust and predisposition for online commerce : digital markets and consumer perspective

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