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Using response behaviour theory to solicit survey participation in consumer research : an empirical study
Evangelista, Felicitas; Poon, Patrick; Albaum, Gerald S. - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1174-1189
Persistent link: https://www.econbiz.de/10009615197
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Applying theory to structure respondents ̕stated motivations for participating in web surveys
Han, Vallen; Albaum, Gerald; Wiley, James B.; Thirkell, … - In: Qualitative market research : an international journal 12 (2009) 4, pp. 428-442
Persistent link: https://www.econbiz.de/10003893316
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Selecting techniques for use in an internet survey
Wiley, James B.; Han, Vallen; Albaum, Gerald; Thirkell, … - In: Asia Pacific journal of marketing and logistics 21 (2009) 4, pp. 455-474
Persistent link: https://www.econbiz.de/10003905832
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Visiting item non-responses in internet survey data collection
Albaum, Gerald S.; Wiley, James B.; Roster, Catherine; … - In: International journal of market research : JMRS ; the … 53 (2011) 5, pp. 687-703
Persistent link: https://www.econbiz.de/10009373434
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A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
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Topic sensitivity and research design : effects on internet survey respondents' motives
Albaum, Gerald S.; Roster, Catherine A.; Smith, Scott M. - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 147-161
Persistent link: https://www.econbiz.de/10011510257
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A conceptual framework for structuring internet-based marketing survey research
Wiley, James B.; Albaum, Gerald S. - In: The marketing review 16 (2016) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10011597672