Aufgrund der wachsenden Nachfrage von Software-as-a-Service Lösungen, wie z.B. Salesforce.com, NetSuite, Taleo oder RightNow Technologies, stehen Unternehmen zunehmend vor der Herausforderung In-House mit SaaS Lösungen zu vergleichen. Die in dieser Dissertation vorgestellte Methode "IT...

In many markets consumers form long-term relationships with firms. In such settings, a firm's existing customers are valuable assets whose "loyalty" must be maintained through continued investment. In this paper we assume that consumer loyalty is strengthened with repeated buying but may erode...

Unternehmen nutzen Social Media, um Kundenbeziehungen zu verbessern und Kundenwerte zu steigern. Nach ersten Erfahrungen auf diesem Gebiet müssen geeignete Strategien für das Engagement in Social Media etabliert werden. Vorhandene Social-CRM-Module bieten die technische Unterstützung für die...

This paper examines the connection between widows' land inheritance rights and land investments in Zambia. We study whether the threat of land expropriation upon widowhood deters households from fallowing, applying fertilizer, and employing labor-intensive tillage techniques. Variation in widow...

We investigate the impact of customers' cybersecurity breaches (CSBs) on its supplier's relationship-specific investment decisions and the duration of supplier-customer relationship. We document a significant negative association between customer reported CSBs and suppliers'...