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Online Consumer Communities, Collaborative Learning and Innovation
Rossi, Carla - 2014
to facilitate customers’ engagement in processes of collaborative learning and innovation, outlining the potential …
Persistent link: https://www.econbiz.de/10014165061
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The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex; Luise, Vincenzo; Arvidsson, Adam - In: Journal of marketing management : MM 34 (2018) 7/8, pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
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The impact of customer education on the perception of made in Italy products in the agri-food sector
Pellicelli, Anna Claudia; Franzé, Claudia - In: International journal of applied behavioral economics : … 10 (2021) 2, pp. 35-52
Persistent link: https://www.econbiz.de/10012518191
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Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria; Moretti, Andrea - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
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Testing the antecedents of customer knowledge sharing on social media : a quantitative analysis on Italian consumers
Baima, Gabriele; Santoro, Gabriele; Pellicelli, Anna Claudia - In: International marketing review 39 (2022) 3, pp. 682-705
Persistent link: https://www.econbiz.de/10013396304
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Enablers for end-user entrepreneurship : an investigation on Italian food bloggers
Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; … - In: Psychology & marketing 34 (2017) 12, pp. 1109-1118
Persistent link: https://www.econbiz.de/10011788989
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Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella; Massa, Silvia; Testa, Stefania - In: Business horizons 57 (2014) 3, pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
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Co-developing new products with customers
Prandelli, Emanuela; Verona, Gianmario - In: Strategic market creation : a new perspective on …, (pp. 362-388). 2008
Persistent link: https://www.econbiz.de/10003732375
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Reacting to the COVID-19 pandemic through digital connectivity with customers : the Italian experience
Bettiol, Marco; Capestro, Mauro; Di Maria, Eleonora; … - In: Italian journal of marketing : ITJM 2021 (2021) 4, pp. 305-330
Persistent link: https://www.econbiz.de/10012662336
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Customer Co-Creation Projects and the Social Media : The Case of Barilla of Italy
Martini, Antonella; Massa, Silvia; Testa, Stefania - 2014
This article investigates a social media-enabled customer co-creation project at the front-end of innovation (FEI) in a well-known, large-scale food manufacturer. It sheds light on the role of social media technology in transforming the characteristics of FEI in terms of boundaries and knowledge...
Persistent link: https://www.econbiz.de/10014037809