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~subject:"Italien"
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Italien
Italy
23
Fashion
19
Mode
19
Business network
18
Unternehmensnetzwerk
18
Luxury goods
13
Luxusgüter
13
Consumer behaviour
12
Konsumentenverhalten
12
Business start-up
11
Entrepreneurship
11
Heuristics
11
Heuristik
11
Social Web
11
Social web
11
Unternehmensgründung
11
Bekleidungsindustrie
10
Brand management
10
Clothing industry
10
Markenführung
10
Entrepreneurship approach
9
Geschäftsmodell
9
KMU
9
Lieferantenmanagement
9
SME
9
Supplier relationship management
9
Brand image
8
Internet marketing
8
Markenimage
8
Migranten
8
Migrants
8
Multinationales Unternehmen
8
Online-Marketing
8
Transnational corporation
8
Business model
7
International market entry
7
Internationaler Markteintritt
7
Textile distribution
7
Textilhandel
7
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Undetermined
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Article
17
Book / Working Paper
7
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Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
3
Book section
3
Case study
3
Fallstudie
3
Bibliografie
1
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
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Language
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English
21
Italian
3
Author
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Guercini, Simone
22
Runfola, Andrea
10
Ranfagni, Silvia
6
Dei Ottati, Gabi
4
Milanesi, Matilde
4
Baldassar, Loretta
3
Johanson, Graeme
3
Burresi, Aldo
1
Lambertides, Neophytos
1
Rosati, Massimo
1
Waluszewski, Alexandra
1
Woodside, Arch G.
1
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Springer International Publishing
1
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Journal of fashion marketing and management
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Arts marketing : an international journal ; AM
1
Contemporary case studies on fashion production, marketing and operations
1
International business review : the official journal of the European International Business Academy
1
International marketing in the fast changing world
1
International studies of management and organization
1
Journal of international entrepreneurship
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of service theory and practice : JSTP
1
Marketing intelligence & planning
1
Network strategies for regional growth
1
Palgrave Advances in Luxury
1
Palgrave advances in luxury
1
Piccola impresa
1
Springer eBook Collection
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The IMP journal
1
Università
1
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ECONIS (ZBW)
23
OLC EcoSci
1
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1
Buyer-seller interaction in facility services : emerging paradoxes in the outsourcing approach of Italian municipalities
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
2
,
pp. 162-180
Persistent link: https://www.econbiz.de/10011297509
Saved in:
2
The internationalization of Italian luxury brands. The Missoni case
Runfola, Andrea
;
Ranfagni, Silvia
;
Guercini, Simone
- In:
Contemporary case studies on fashion production, …
,
(pp. 73-88)
.
2018
Persistent link: https://www.econbiz.de/10011790485
Saved in:
3
Defining market approaches in cultural organizations : an analysis of Italian theatres
Guercini, Simone
;
Ranfagni, Silvia
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10009573184
Saved in:
4
Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of fashion marketing and management
11
(
2007
)
3
,
pp. 398-412
Persistent link: https://www.econbiz.de/10003507335
Saved in:
5
Decentramento produttivo e processi di internazionalizzazione : casi di imprese di abbigliamento
Ranfagni, Silvia
-
2012
Persistent link: https://www.econbiz.de/10010362354
Saved in:
6
Profiting from creative performance and business models over time : the case of the Italian design industry
Guercini, Simone
- In:
International studies of management and organization
44
(
2014
)
4
,
pp. 26-42
Persistent link: https://www.econbiz.de/10010517337
Saved in:
7
New approaches to heuristic processes and entrepreneurial cognition of the market
Guercini, Simone
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10009758861
Saved in:
8
Vignaioli autentici : un viaggio nelle radici territoriali, culturali e imprenditoriali di aziende vitivinicole eccellenti di Friuli, Piemonte, Toscana e Veneto
Burresi, Aldo
;
Ranfagni, Silvia
;
Rosati, Massimo
-
2022
Persistent link: https://www.econbiz.de/10013414665
Saved in:
9
Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 61-84)
.
2015
Persistent link: https://www.econbiz.de/10011415985
Saved in:
10
How western marketers respond to the new middle class in emerging market cities : the case of Italian fashion marketers
Guercini, Simone
;
Runfola, Andrea
;
Lambertides, Neophytos
- In:
International business review : the official journal of …
25
(
2016
)
3
,
pp. 691-702
Persistent link: https://www.econbiz.de/10011488308
Saved in:
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