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Essays on the implications of firm behaviors in learning, locating, and advertising
Palangkaraya, Alfons - 2004
Persistent link: https://www.econbiz.de/10003378813
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Italien
Pedrazzi, Stefano; Menzi, Lucas - In: Werbung im internationalen Vergleich : Zustand und …, (pp. 107-123). 2009
Persistent link: https://www.econbiz.de/10003788924
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The Americanization of Italian advertising during the 1950s and the 1960s : mediations, conflicts, and appropriations
De Iulio, Simona; Vinti, Carlo - In: Journal of historical research in marketing 1 (2009) 2, pp. 270-294
Persistent link: https://www.econbiz.de/10003915798
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The construction of fun in food advertisements targeting children
De Iulio, Simona - In: Young consumers : insight and ideas for responsible … 11 (2010) 2, pp. 96-107
Persistent link: https://www.econbiz.de/10008648356
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The passive shopping stage : keeping in mind brand encounters
Micu, Anca C. - In: Cutting edge international research, (pp. 59-74). 2010
Persistent link: https://www.econbiz.de/10003985038
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Tourist brochures as a means to convey corporate image : the analysis of a case study in a rhetorical perspective
Santulli, Francesca - In: Discourse, communication and the enterprise : genres …, (pp. 371-389). 2011
Persistent link: https://www.econbiz.de/10009011222
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Marketing modernity : Italian advertising from fascism to postmodernity
Arvidsson, Adam - 2015
Persistent link: https://www.econbiz.de/10010514061
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Market-based lobbying : evidence from advertising spending in Italy
Della Vigna, Stefano; Durante, Ruben; Knight, Brian G.; … - In: American economic journal : a journal of the American … 8 (2016) 1, pp. 224-256
Persistent link: https://www.econbiz.de/10011421923
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The use of social networks in marketing : the Italian co-operative experience
Battilani, Patrizia; Bertagnoni, Giuliana - In: Journal of historical research in marketing 7 (2015) 1, pp. 31-57
Persistent link: https://www.econbiz.de/10010530059
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Irresistible empire or innocents abroad? : American advertising agencies in post-war Italy, 1950s - 1970s
Fasce, Ferdinando; Bini, Elisabetta - In: Journal of historical research in marketing 7 (2015) 1, pp. 7-30
Persistent link: https://www.econbiz.de/10010530060