of celebrity endorsee on consumer buying behavior and marketing." Marketers pay millions of dollars to celebrity endorsee … celebrity glitter is not gold. Celebrity sources may enhance attitude change for a variety of reasons. They may attract more …-celebrities. Third, consumers may identify with or desire to emulate the celebrity. Finally, consumer may associate known characteristics …

The practice of celebrity endorsements has proliferated over time. Now days it has become a pervasive element of … advertising industry especially in India. Celebrity endorsement business has become a multi-million industry in India. Marketers … use celebrity endorsers to influence the purchase decision of consumers in order to increase their sales and extend their …

sources of institutional trajectories of economic development in China, Japan, and Korea. It stylizes the Malthusian-phase of … states of Qing China, Tokugawa Japan, and Yi Korea by focusing on the way in which agricultural taxes were enforced. It also …

economy in the Pacific Basin. Our particular attention is paid to two emerging countries; China and Mexico. In what we call … continent countries and four European countries. Our empirical results suggest that the exports of China and Mexico are directly … competing with those of Japan in US markets while the exports of China and Mexico to the US also appears to be promoted partly …