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Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van; Rozendaal, Esther; Hudders, Liselot - In: Journal of interactive marketing : a quarterly … 49 (2020), pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
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How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
De Jans, Steffi; Cauberghe, Veroline; Hudders, Liselot - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
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Disclosing brand placement to young children
Pauw, Pieter de; Hudders, Liselot; Cauberghe, Verolien - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
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Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
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Can the youth materialism scale be used across different countries and cultures?
Zawadzka, Anna Maria; Nairn, Agnès; Lowrey, Tina M.; … - In: International journal of market research 63 (2021) 3, pp. 317-334
Persistent link: https://www.econbiz.de/10012521390
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A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke; Hudders, Liselot; De Jans, Steffi; … - In: Young consumers : insight and ideas for responsible … 24 (2023) 1, pp. 74-94
Persistent link: https://www.econbiz.de/10014246038