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Product involvement, WOM and eWOM in the fast food industry : a young adult perspective in an emerging African economy
Ledikwe, Aobakwe; Stiehler-Mulder, Beate; … - In: Cogent business & management 7 (2020) 1, pp. 1-22
This study investigates the relationship between product involvement, WOM, and eWOM in the fast food industry between … positive and significant influence on WOM and eWOM in the case of both young adult sub-groups. There is also no difference in … the perceptions of the two sub-groups of young adults concerning product involvement, WOM, and eWOM. Product involvement …
Persistent link: https://www.econbiz.de/10012643867
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Gender as a moderator of the relationship between materialism and fashion closthing involvement among Indian youth
Handa, Meenakshi; Khare, Arpita - In: International journal of consumer studies 37 (2013) 1, pp. 112-120
Persistent link: https://www.econbiz.de/10009713754
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Clarifying the relationship between involvement variables and advertising effectiveness among young people
Te'eni-Harari, Tali - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 183-203
Persistent link: https://www.econbiz.de/10010479077
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Hip to be cool : a Gen Y view of conterfeit luxury products
Francis, Julie E.; Burgess, Lois; Lu, Mingyuan - In: The journal of brand management : an international journal 22 (2015) 7, pp. 588-602
Persistent link: https://www.econbiz.de/10011392989
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Intentions towards the sustainability of young adults : a cross-cultural comparison
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 247-266
Persistent link: https://www.econbiz.de/10010393480
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Explaining the increase in young adults living with parents
Srinivas, Vishnu - In: Journal of economic issues 53 (2019) 4, pp. 1017-1028
Persistent link: https://www.econbiz.de/10012415693
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Do they shop to stand out or fit in? : The luxury fashion purchase intentions of young adults
Eastman, Jacqueline Kilsheimer; Iyer, Rajesh; Shepherd, … - In: Psychology & marketing 35 (2018) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011970159
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Parental and nonparental career-related support among young adults : antecedents and psychosocial correlates
Michaeli, Yossi; Dickson, Daniel J.; Shulman, Shmuel - In: Journal of career development 45 (2018) 2, pp. 150-165
Persistent link: https://www.econbiz.de/10011925425
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Young adult propensity to join voluntary associations : the role of civic engagement and motivations
Lanero, Ana; Vázquez, José Luis; Gutiérrez, Pablo - In: Nonprofit and voluntary sector quarterly 46 (2017) 5, pp. 1006-1029
Persistent link: https://www.econbiz.de/10011760339
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Examining training and skills development of youth and young adults in the Ghanaian context : an HRD perspective
Arthur-Mensah, Nana; Alagaraja, Meera - In: Human resource development international : enhancing … 21 (2018) 5, pp. 493-508
Persistent link: https://www.econbiz.de/10011976537