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Using artificial intelligence on social media's user generated content for disruptive marketing strategies in eCommerce

Geru, Marius; Micu, Angela Eliza; Capatina, Alexandru; … - In: Analele Universitătii Dunărea de Jos Galaţi 23 (2018) 3, pp. 5-11

Persistent link: https://www.econbiz.de/10012028387

Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users' expectations

Capatina, Alexandru; Kachour, Maher; Lichy, Jessica; … - In: Technological forecasting & social change : an … 151 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012229722

Leveraging e-commerce performance through machine learning algorithms

Micu, Adrian; Geru, Marius; Capatina, Alexandru; Avram, … - In: Analele Universitătii Dunărea de Jos Galaţi 25 (2019) 2, pp. 162-171

Persistent link: https://www.econbiz.de/10012285687

Empirical insights on cloud services for machine learning applications

Micu, Adrian; Geru, Marius; Micu, Angela-Eliza; … - In: Analele Universitătii Dunărea de Jos Galaţi 26 (2020) 2, pp. 85-90

Persistent link: https://www.econbiz.de/10012285826

The impact of artificial intelligence use on the e-commerce in Romania

Micu, Adrian; Micu, Angela-Eliza; Geru, Marius; … - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 137-154

This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...

Persistent link: https://www.econbiz.de/10012821261