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~subject:"KMU"
~subject:"United States"
~subject:"Unternehmenserfolg"
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
223
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1
Marktorientierte Unternehmensführung und Unternehmenserfolg
Fritz, Wolfgang
-
Technische Universität <Braunschweig> / Institut für …
-
1993
Die unternehmenspolitische Bedeutung des
Marketing
ist seit langem umstritten. Diese Untersuchung belegt empirisch …
Persistent link: https://www.econbiz.de/10005870044
Saved in:
2
Brand Equity
Management
vs. Customer Equity
Management
?Zur Integration zweier Managementkonzepte
Burmann, Christoph
;
Jost-Benz, Marc
-
Universität <Bremen> / Lehrstuhl für Innovatives …
-
2005
, die sich unter den Begriff
Marketing
Performance
Management
zusammenfassen lassen... …
Persistent link: https://www.econbiz.de/10009022085
Saved in:
3
Entrepreneurial
marketing
for SMEs
Cacciolatti, Luca
;
Lee, Soo-hee
-
2015
Persistent link: https://www.econbiz.de/10011383455
Saved in:
4
Erfolgreiche Führung in Klein- und Mittelunternehmen : eine empirische Studie zur DOB-Branche
Reckhaus, Hans-Dietrich
-
1993
Persistent link: https://www.econbiz.de/10000875384
Saved in:
5
Modern
marketing
: dynamics and
management
Hepner, Harry Walker
-
1955
Persistent link: https://www.econbiz.de/10000550766
Saved in:
6
Comparative
management
and
marketing
: text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
7
Dynamic
management
in
marketing
Alexander, Ralph S.
;
Berg, Thomas L.
-
1965
-
1. print
Persistent link: https://www.econbiz.de/10000608419
Saved in:
8
Modern
marketing
management
: selected readings
Lawrence, Raymond John
-
1971
Persistent link: https://www.econbiz.de/10000327968
Saved in:
9
Organizing and managing the
marketing
function
Appleman, Mark J.
-
1973
Persistent link: https://www.econbiz.de/10000328073
Saved in:
10
Industrial
marketing
management
: cases and readings
LaPlaca, Peter J.
(
contributor
)
-
1984
-
1st ed
Persistent link: https://www.econbiz.de/10000331662
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