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Strategic marketing practices : their contribution to the competitive success of medium-sized manufacturing firms in New Zealand

Brooksbank, Roger; Garland, Ron; Taylor, David - In: Small enterprise research : SER ; the Journal of SEAANZ 16 (2008) 2, pp. 8-20

Persistent link: https://www.econbiz.de/10003911956

Food SMEs face increasing competition in the EU market : marketing management capability is a tool for becoming a price maker

Banterle, Alessandro; Cavaliere, Alessia; Carraresi, Laura - In: Agribusiness : an internat. journal 30 (2014) 2, pp. 113-131

Persistent link: https://www.econbiz.de/10010409036

Competition and cooperation in the small firm sector

Oughton, Christine P. - In: Scottish journal of political economy : the journal of … 44 (1997) 1, pp. 1-30

Persistent link: https://www.econbiz.de/10001240036

Effect of market-driven strategies on the competitive growth of SMEs in Lesotho

Amadasun, Donald O. E.; Mutezo, Ashley T. - In: Journal of innovation and entrepreneurship : JIE 11 (2022), pp. 1-17

This paper established some market-driven strategies that influence the competitive growth of small and medium-sized enterprises in Lesotho. The paper identified the following factors; market orientation, competitive intensity, and technological dynamics as variables that influence SMEs'...

Persistent link: https://www.econbiz.de/10013168718

Impact of market orientation on competitiveness : analysis of internationalized medium-sized and large enterprises

Stocker, Miklós; Várkonyi, Lídia - In: Entrepreneurial business and economics review : EBER 10 (2022) 1, pp. 81-95

Objective: The objective of this article is to identify the impact of market orientation on company competitiveness of internationalized medium and large enterprises present in Central Eastern Europe and/or Western Europe in the period of economic growth. Research Design & Methods: Quantitative...

Persistent link: https://www.econbiz.de/10012803320

Market niches as dynamic, co-created resource domains

Odlin, Denis; Benson-Rea, Maureen - In: Industrial marketing management : the international … 95 (2021), pp. 29-40

Persistent link: https://www.econbiz.de/10012588295

Strategic flexibility and market performance of SMEs in Nigeria

Asikhia, Olalekan - In: International journal of management & enterprise … 10 (2011) 1, pp. 72-91

Persistent link: https://www.econbiz.de/10009012850

The influence of e-CRM capability and co-information sharing activity on product competitiveness and marketing performance of small and medium-sized enterprises

Ardyan, Elia; Sugiyarti, Gita - In: International journal of electronic customer … 11 (2017/2018) 2, pp. 158-178

Persistent link: https://www.econbiz.de/10011966922

Cooperation strategies when leading firms compete with small and medium-sized enterprises in a potentially competitive market

Li, Hengyu; Chai, Junwu; Qian, Zhifeng; Chen, Hong - In: Journal of management science and engineering 7 (2022) 3, pp. 489-509

challenges for enterprises choosing long-term competition strategies. Sharing resources with competitors is believed to weaken a … resource costs may experience a situation in which SMEs benefit from competition, thus resisting cooperation and harming the …

Persistent link: https://www.econbiz.de/10014315613

Competitor orientation and SME performance in competitive environments : the moderating effect of marketing ethics

Al-Hakimi, Mohammed A.; Saleh, Moad Hamod; Borade, Dileep B. - In: Journal of entrepreneurship in emerging economies 15 (2023) 6, pp. 1490-1511

Persistent link: https://www.econbiz.de/10014450144

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