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Competitor orientation and SME performance in competitive environments : the moderating effect of marketing ethics
Al-Hakimi, Mohammed A.; Saleh, Moad Hamod; Borade, Dileep B. - In: Journal of entrepreneurship in emerging economies 15 (2023) 6, pp. 1490-1511
Persistent link: https://www.econbiz.de/10014450144
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Impact of market orientation on competitiveness : analysis of internationalized medium-sized and large enterprises
Stocker, Miklós; Várkonyi, Lídia - In: Entrepreneurial business and economics review : EBER 10 (2022) 1, pp. 81-95
Objective: The objective of this article is to identify the impact of market orientation on company competitiveness of internationalized medium and large enterprises present in Central Eastern Europe and/or Western Europe in the period of economic growth. Research Design & Methods: Quantitative...
Persistent link: https://www.econbiz.de/10012803320
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Strategic flexibility and market performance of SMEs in Nigeria
Asikhia, Olalekan - In: International journal of management & enterprise … 10 (2011) 1, pp. 72-91
Persistent link: https://www.econbiz.de/10009012850
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The influence of e-CRM capability and co-information sharing activity on product competitiveness and marketing performance of small and medium-sized enterprises
Ardyan, Elia; Sugiyarti, Gita - In: International journal of electronic customer … 11 (2017/2018) 2, pp. 158-178
Persistent link: https://www.econbiz.de/10011966922
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Marketing in small firms : the case of Slovenia
Bodlaj, Mateja; Rojšek, Iča - In: Economic and business review : EBR 16 (2014) 2, pp. 101-119
Persistent link: https://www.econbiz.de/10011612061
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Entrepreneurial marketing orientation of young SME owners in Indonesia
Astuti, Rifelly Dewi; Balqiah, Tengku Ezni - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 4, pp. 376-394
Persistent link: https://www.econbiz.de/10012509564
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Role of marketing and business approach on SME development
Bajrami, Hykmete; Fejza, Vjosa - In: Mokslo darbai / Vilniaus Universitetas 98 (2019) 2, pp. 76-84
understand marketing and through it fight competition and strive to establish long-term relationships with their customers. … country development is still lagging behind. In this respect, the lack of a proper marketing and business approach is present … neglect marketing by being mainly sales-oriented; they do produce what they think is good for the costumers and then use lots …
Persistent link: https://www.econbiz.de/10012264766
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Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators
Ching Seng Yap; Boon Liat Cheng; Hussain, Nurhuzira Mohamad - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 2, pp. 143-151
Persistent link: https://www.econbiz.de/10011846798
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Relationship between market orientation, entrepreneurial orientation, and firm performance in Thai SMEs : the mediating role of marketing capabilities
Lekmat, Laddawan; Selvarajah, Christopher T.; Hewege, … - In: International journal of business and economics 17 (2018) 3, pp. 213-237
Persistent link: https://www.econbiz.de/10011997120
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Impact of digital technologies adoption on firm performance : the mediating role of social value creation and the moderating role of entrepreneurial marketing in Indian SMEs
Manigandan, R.; Raghuram, J. Naga Venkata - In: International journal of information systems and change … 14 (2024) 2, pp. 198-229
Persistent link: https://www.econbiz.de/10015064841