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United Values of Brand Design : mehr Entscheidungssicherheit, Einzigartigkeit und Markenwert durch wertorientiertes Markendesign auf internationaler Ebene
Schäfer, Julian - In: Internationalisierung deutscher Unternehmen : …, (pp. 247-265). 2009
Persistent link: https://www.econbiz.de/10003874562
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United Values of Brand Design : mehr Entscheidungssicherheit, Einzigartigkeit und Markenwert durch wertorientiertes Markendesign auf internationaler Ebene
Schäfer, Julian - In: Internationalisierung deutscher Unternehmen : …, (pp. 331-349). 2011
Persistent link: https://www.econbiz.de/10009162187
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Investigating the linkage between relationship quality dimensions, brand awareness, and brand image : an emerging African market perspective
Ledikwe, A.; Roberts-Lombard, M. - In: African journal of business and economic research : AJBER 17 (2022) 2, pp. 247-273
Persistent link: https://www.econbiz.de/10014326963
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Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi; Vallaster, Christine - In: Qualitative market research : an international journal 10 (2007) 4, pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
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Linking entrepreneurial orientation to brand reputation
Rua, Orlando Manuel Martins Marques de Lima; França, … - In: Global business & economics review 20 (2018) 5/6, pp. 667-678
Persistent link: https://www.econbiz.de/10012126552
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Brand, organizational identity and reputation in SMEs : an overview
Abimbola, Temi (contributor);  … - 2007
brand, organizational identity and reputation occupy in competitive markets loaded with meanings, and the symbols in which … the elements of brand, organizational identity and reputation in the context of SME. The theme that links t …
Persistent link: https://www.econbiz.de/10012674312
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Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.; Pauwels, Koen - In: MSI reports : working paper series (2006) 4, pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
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Language and gender influence on the consumer’s choice of branded meat attributes
Pelser, Theuns; Groenewald, Anita; Prinsloo, Hein - In: International business and economics research journal 13 (2014) 2, pp. 259-274
Persistent link: https://www.econbiz.de/10010362825
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The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku; Laukkanen, Tommi; Reijonen, Helen - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
Tomczak, Torsten (ed.) - 2005
Persistent link: https://www.econbiz.de/10002795445