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Diffusion of innovations on community based small worlds : the role of correlation between social spheres
Tanimura, Emily - 2010
Which types of networks favor the diffusion of innovations in the sense that an innovation whose intrinsic benefits are … game model of the diffusion of innovations. Here we study this question for a class of irregular random networks, Small …, in particular Watts' Small world. We show that there are different types of Small World graphs some which favor diffusion …
Persistent link: https://www.econbiz.de/10008747053
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Adoption of emerging ICTs : the role of actors in a social network
Awa, Hart Okorie; Ojiabo, Ojiabo Ukoha; Eke, Best C. - In: Cogent business & management 3 (2016), pp. 1-19
This paper uses actor network theory (ANT) to provide further insight into ICT adoption framework by showing how the diverse actors in small service(s) businesses guarantee continuous adoption of emerging ICT amidst many influences. On the basis of purposive sampling, unstructured and...
Persistent link: https://www.econbiz.de/10012036921
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The influence of online social networks on performance of small and medium enterprises : an empirical investigation of the online business to business network XING
Zaglia, Melanie E.; Waiguny, Martin K. J.; Abfalter, Dagmar - In: International journal of entrepreneurial venturing 7 (2015) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011508734
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Communicating local products on the web : a comparison between Italian and English-language blogs
Scorrano, Paola; Fait, Monica; Posato, Pierfelice; … - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 381-395
Persistent link: https://www.econbiz.de/10011478463
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Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
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External pressure or internal culture? : an innovation diffusion theory account of small retail businesses' social media use
Kwon, Wi-suk; Woo, Hongjoo; Sadachar, Amrut; Huang, Xiao - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648884
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Social media and SMEs : a study of drivers of adoption of innovation in organizational setting
Talukder, Majharul; Quazi, Ali; Djatikusumol, Dede - In: Journal of electronic commerce in organizations : the … 16 (2018) 2, pp. 1-28
Persistent link: https://www.econbiz.de/10011876900
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The impact of social media adoption on innovative SMEs' performance
Domma, Filippo; Errico, Lucia - In: International review of applied economics 37 (2023) 3, pp. 324-356
Persistent link: https://www.econbiz.de/10014333539
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Social media : open innovation in SMEs finds new support
Hitchen, Emma L.; Nylund, Petra A.; Ferràs, Xavier; … - In: Journal of business strategy 38 (2017) 3, pp. 21-29
Persistent link: https://www.econbiz.de/10011691642
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The effect of social networking sites and absorptive capacity on SMES’ innovation performance
Scuotto, Veronika; Del Giudice, Manlio; Carayannis, Elias G. - In: The journal of technology transfer 42 (2017) 2, pp. 409-424
Persistent link: https://www.econbiz.de/10011656209