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KMU
Marketing
31,286
Marketingmanagement
16,948
Marketing management
16,362
Marktforschung
12,268
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6,832
Consumer behaviour
5,346
Theorie
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5,175
Deutschland
4,580
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3,872
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2,802
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2,766
USA
2,580
marketing
2,569
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2,343
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2,058
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2,037
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1,716
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1,679
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1,559
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1,521
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1,447
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1,299
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1,295
Advertising
1,280
Unternehmenserfolg
1,255
Firm performance
1,207
Strategic management
1,205
Social Web
1,162
Social web
1,159
Agribusiness
1,104
Internationales Marketing
1,085
SME
1,079
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1,035
Vereinigte Staaten
1,009
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981
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Carson, David
13
Gilmore, Audrey
11
Laukkanen, Tommi
10
Reijonen, Helen
9
Bilgin, Mehmet Huseyin
8
Danis, Hakan
8
O'Dwyer, Michele
8
Jones, Rosalind
7
Kranzusch, Peter
6
Chaston, Ian
5
Didonet, Simone Regina
5
Gbadamosi, Ayantunji
5
Hills, Gerald E.
5
Hirvonen, Saku
5
Hultman, Claes M.
5
Kay, Rosemarie
5
Kraus, Sascha
5
Meyer, Jörn-Axel
5
Nwankwo, Sonny
5
Suprinovič, Olga
5
Thurasamy Ramayah
5
Altinay, Levent
4
Behrens, Ursula
4
Fearne, Andrew P.
4
Heinrich, Stephan
4
Joensuu-Salo, Sanna
4
Kowalik, Izabela
4
Miles, Morgan P.
4
Mohammad Falahat
4
Morrish, Sussie C.
4
Rowley, Jennifer
4
Sok, Phyra
4
Spillan, John E.
4
Tuominen, Sasu
4
Agyapong, Ahmed
3
Anderson, Stephen J.
3
Becherer, Richard C.
3
Boso, Nathaniel
3
Brooksbank, Roger
3
Cadogan, John W.
3
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Springer Fachmedien Wiesbaden
3
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Eurasia Business and Economics Society
2
Eurasia Business and Economics Society. / Conference
2
Europäische Kommission / Programme of Technical Assistance to the New Independent States
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
Thüringen / Landesregierung
2
Augsburg-Münchener Marketingsymposium <20, 1994>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Campus Verlag
1
Centre of Applied Research in Management and Economics Conference <2022, Leiria>
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutscher Taschenbuch-Verlag <München>
1
Deutschland / Bundesministerium für Wirtschaft
1
Edward Elgar Publishing
1
Eurasia Business and Economics Society / Conference <15., 2015, Lissabon>
1
Eurasia Business and Economics Society / Conference <24., 2018, Bangkok>
1
Eurasia Business and Economics Society / Conference <26., 2018, Prag>
1
Eurasia Business and Economics Society / Conference <27., 2019, Bali>
1
Europäische Kommission / Generaldirektion Informationsmarkt und Innovation
1
Europäische Kommission / Generaldirektion Unternehmenspolitik, Handel, Tourismus und Sozialwirtschaft
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Frankreich / Conseil Économique et Social
1
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
1
ICES <Univerzitet u Sarajevu, Ekonomski Fakultet> <2006, Sarajevo>
1
IGI Global
1
Ifo-Institut für Wirtschaftsforschung
1
Ilmenauer Wirtschaftsforum <13, 2000, Ilmenau>
1
Institut für Mittelstandsforschung
1
International Hightech Forum <Basel>
1
Internationales Arbeitsamt
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marketing zwischen Theorie und Praxis e.V.
1
Meždunarodnaja naučno-techničeskaja konferencija "Nauka - obrazovaniju, proizvodstvu, ėkonomike" <15, 2017, Minsk>
1
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Published in...
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Journal of business research : JBR
24
Journal of strategic marketing
23
Entrepreneurship marketing : principles and practice of SME marketing
16
Journal of research in marketing and entrepreneurship
15
Journal of research in marketing and entrepreneurship : JRME
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of small business and enterprise development
14
Cogent business & management
13
Marketing intelligence & planning
12
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
11
International journal of entrepreneurship and small business
10
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
SpringerLink / Bücher
9
The journal of business & industrial marketing
9
European journal of marketing : EJM
8
Europäische Hochschulschriften / 5
8
International business review : the official journal of the European International Business Academy
8
International entrepreneurship and management journal
8
International marketing review
7
Journal of small business strategy
7
Journal of marketing management : MM
6
Marketing in kleinen und mittleren Unternehmen
6
Small business economics : an entrepreneurship journal
6
The marketing review
6
Eurasian studies in business and economics
5
International business and economics research journal
5
International journal of economic perspectives : IJEP
5
International journal of innovation management
5
International small business journal : researching entrepreneurship
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Management research review
5
Small enterprise research : SER ; the Journal of SEAANZ
5
Entrepreneurial business and economics review : EBER
4
International journal of globalisation and small business : IJGSB
4
Macquarie economics research papers
4
Management-Instrumente in kleinen und mittleren Unternehmen
4
Qualitative market research : an international journal
4
The journal of brand management : an international journal
4
The service industries journal
4
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Source
All
ECONIS (ZBW)
1,064
EconStor
1
OLC EcoSci
1
Showing
1
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1,066
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date (oldest first)
1
Das Matrixprinzip in der Marktkommunikation
Enzlmüller, Manfred
-
2006
Persistent link: https://www.econbiz.de/10003270789
Saved in:
2
Marketing
research and market planning for the small manufacturer
Holloway, Robert J.
;
Hastings, Delbert C.
-
1961
Persistent link: https://www.econbiz.de/10002872753
Saved in:
3
Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators
Ching Seng Yap
;
Boon Liat Cheng
;
Hussain, Nurhuzira Mohamad
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
2
,
pp. 143-151
Persistent link: https://www.econbiz.de/10011846798
Saved in:
4
The evaluation of market attractiveness through the
marketing
intelligence approach : a tool for the SMEs
Iazzi, Antonio
;
Trio, Oronzo
;
Pandurino, Andrea
; …
- In:
International journal of markets and business systems
1
(
2015
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011713798
Saved in:
5
The journey from market orientation to firm performance : a comparative study of US and Taiwanese SMEs
Chao, Mike Chen-Ho
;
Spillan, John E.
- In:
Management research review
33
(
2010
)
5/6
,
pp. 472-483
Persistent link: https://www.econbiz.de/10003991394
Saved in:
6
Systematische Marktausschöpfung im Mittelstand : Wege zur Erschließung neuer Absatzpotenziale am Beispiel der Automobilbranche
Brand, Franz-Josef
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 355-368)
.
2007
Persistent link: https://www.econbiz.de/10003595175
Saved in:
7
Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio
;
Peris-Oritz, Marta
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
Saved in:
8
Wettbewerbsvorteile durch Kunden-Feedback: eine Analyse "schlanker" Instrumente der qualitativen Informationsgewinnung für KMU
Günter, Bernd
;
Helm, Sabrina
;
Schlei, Jochen
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 183-198)
.
2000
Persistent link: https://www.econbiz.de/10001510098
Saved in:
9
Die Diskriminanzanalyse : eine Anwendung zur Differenzierung der
Marketing
-Strategie einer Klein- oder Mittelunternehmung
Vanetti, Maurizio
- In:
Internationales Gewerbearchiv : IGA ; Zeitschrift für …
41
(
1993
)
2
,
pp. 93-99
Persistent link: https://www.econbiz.de/10001147850
Saved in:
10
The state of strategic
marketing
application in Czech small and medium-sized enterprises
Matušínská, Kateřina
;
Stoklasa, Michal
- In:
Scientific Annals of Economics and Business
66
(
2019
)
2
,
pp. 193-212
Persistent link: https://www.econbiz.de/10012313611
Saved in:
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