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~subject:"KMU"
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Qualitative marketing research
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KMU
Marketing
17
SME
14
Entrepreneurship
8
Marketing management
8
Services marketing
7
Innovation
5
Marketingmanagement
5
Research
5
Entrepreneurship approach
4
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4
Marktforschung
4
Small firms
4
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3
Großbritannien
3
Qualitative techniques
3
SME growth
3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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9
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9
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English
14
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Carson, David
14
Gilmore, Audrey
5
O'Dwyer, Michele
3
Hine, Damian
2
Hulbert, Bev
2
McCartan-Quinn, Danielle
2
Gross, Nicole
1
Jones, Rosalind
1
Taghian, Mehdi
1
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Edward Elgar Publishing
1
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Journal of strategic marketing
3
European journal of marketing : EJM
2
Journal of research in marketing and entrepreneurship : JRME
2
Edward Elgar E-Book Archive
1
Entrepreneurship, firm growth and regional development in the new economic geography : papers presented at the Uddevalla Symposium 2000, 15 - 17 June, Trollhättan, Sweden
1
International business review : the official journal of the European International Business Academy
1
Small business and entrepreneurship ; Vol. 4
1
Small business economics : an entrepreneurship journal
1
The marketing book
1
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ECONIS (ZBW)
14
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1
Interface research : a commentary on a commentary ; ten years on
Carson, David
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
1
,
pp. 8-10
Persistent link: https://www.econbiz.de/10008798476
Saved in:
2
Marketing for small-to-medium enterprises
Carson, David
- In:
The marketing book
,
(pp. 757-775)
.
2003
Persistent link: https://www.econbiz.de/10001725281
Saved in:
3
Some exploratory models for assessing small firms' marketing performance : (a qualitative approach)
Carson, David
- In:
European journal of marketing : EJM
24
(
1990
)
11
,
pp. 1-51
Persistent link: https://www.econbiz.de/10001118947
Saved in:
4
The evolution of marketing in small firms
Carson, David
-
2008
Persistent link: https://www.econbiz.de/10003729807
Saved in:
5
Innovative methodologies in enterprise research
Hine, Damian
(
ed.
);
Carson, David
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003325400
Saved in:
6
Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
Saved in:
7
Innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 46-61
Persistent link: https://www.econbiz.de/10009525884
Saved in:
8
Sources of opportunities used by growth minded owner managers of small and medium sized enterprises
Hulbert, Bev
;
Gilmore, Audrey
;
Carson, David
- In:
International business review : the official journal of …
22
(
2013
)
1
,
pp. 293-303
Persistent link: https://www.econbiz.de/10009721724
Saved in:
9
Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10008936986
Saved in:
10
Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?
Hulbert, Bev
;
Taghian, Mehdi
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 616-642
Persistent link: https://www.econbiz.de/10011479479
Saved in:
1
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