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Impact of bank's customer relationship management on customer satisfaction and loyalty of SMEs : the moderating role of advisory services and capacity building
Obuobi, Genevieve Pearl Duncan; Yamoah, Fred A.; Haque, … - In: Corporate Management Ecosystem in Emerging Economies : …, (pp. 185-211). 2023
Persistent link: https://www.econbiz.de/10014446076
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Boosting access to credit and ensuring financial inclusion for all in Costa Rica
Sunel, Enes - 2020
Having access to credit is essential for households to address the volatility of their personal finances over time and for firms to fund their investments. Accessing financial services at affordable cost on the other hand, is crucial to ensure financial security of all economic units. Despite...
Persistent link: https://www.econbiz.de/10012304425
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Use of social networking sites by SMEs to engage with their customers : a developing country perspective
Sharma, Shavneet; Singh, Gurmeet; Aiyub, Asheefa Shaheen - In: Journal of internet commerce 19 (2020) 1, pp. 62-81
Persistent link: https://www.econbiz.de/10012179615
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Aiming for a perceived partnership in relationship lending : a viable tool for differentiation in financial services?
Lundahl, Nicolaus; Silver, Lars - In: International journal of management & enterprise … 12 (2012) 4/5/6, pp. 277-295
Persistent link: https://www.econbiz.de/10010394170
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Impact of internal marketing on the customer perceptions in SMEs
Demir, Ahmet - In: International journal of services and operations … 42 (2022) 3, pp. 379-396
Persistent link: https://www.econbiz.de/10013367345
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The impact of corporate image and relationship marketing on customer loyalty in mediated customer satisfaction at SMEs
Sa'adah, Vina Ulfatus; Mugiono; Susilowati, Christin - 2023
Persistent link: https://www.econbiz.de/10014420264
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Trust and commitment as mediators between economic and non-economic satisfaction in manufacturer-supplier relationships
Ferro, Carlos; Padin, Carmen; Svensson, Göran; Payan, … - In: The journal of business & industrial marketing 31 (2016) 1, pp. 13-23
Persistent link: https://www.econbiz.de/10011539306
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SMEs' switching behavior in the natural gas market
Vigolo, Vania; Cassia, Fabio - In: The TQM journal : the international review of … 26 (2014) 3, pp. 300-307
Persistent link: https://www.econbiz.de/10010341262
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Validating trust and commitment as mediators between economic and non-economic satisfaction in Puerto Rican buyer-supplier relationships
Sosa Varela, Juan Carlos; Svensson, Göran; … - In: International journal of procurement management 12 (2019) 4, pp. 391-409
Persistent link: https://www.econbiz.de/10012138468