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Exploring usage, expected benefits and perceived usefulness of social media in travel agencies : an empirical investigation in Italy
Splendiani, Simone; Dini, Mauro; Rivetti, Francesca; … - In: The TQM journal : the international review of … 35 (2023) 9, pp. 83-106
Persistent link: https://www.econbiz.de/10014460339
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Kommunikation kleiner und mittlerer Unternehmen
Meyer, Jörn-Axel (ed.) - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009767550
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Perspectives on the potential for social media to improve communication in small business-bank relationships
Durkin, Mark; McGowan, Pauric; Murray, Lisa - In: The international journal of entrepreneurship and innovation 15 (2014) 4, pp. 251-264
Persistent link: https://www.econbiz.de/10010469237
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Near, far, and online : small business owners’ advice-seeking from peers
Kuhn, Kristine M.; Galloway, Tera; Collins-Williams, Maureen - In: Journal of small business and enterprise development 23 (2016) 1, pp. 189-206
Persistent link: https://www.econbiz.de/10011439695
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How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
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Going undercover : online domestic tourism marketing communication in closed and open Facebook groups
Roth-Cohen, Osnat; Lahav, Tamar - In: Journal of vacation marketing 25 (2019) 3, pp. 349-362
Persistent link: https://www.econbiz.de/10012165873
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The impact of social media marketing for Indonesian SMEs sustainability : lesson from Covid-19 pandemic
Patma, Tundung Subali; Wardana, Ludi Wishnu; Wibowo, Agus; … - In: Cogent business & management 8 (2021) 1, pp. 1-16
The Covid-19 pandemic has imposed the government to provide a mass restriction policy, and businesses respond to this issue by adopting technology and social media marketing. This study aims at highlighting the determinant factors affecting technology adoption, social media marketing, and...
Persistent link: https://www.econbiz.de/10012642577
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Drivers of e-marketing orientation for entrepreneurs and the self-employed in Jordan : the moderating role of perceived continuity of COVID-19 using the SEM approach
Hadi, Wa'el; Nawafleh, Sahem - In: International journal of entrepreneurial venturing : IJEV 15 (2023) 2, pp. 164-183
Persistent link: https://www.econbiz.de/10014310803
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Dynamically adapting to the new normal : unpacking SMEs' adoption of social media during COVID-19 outbreaks
Hu, Lala; Olivieri, Mirko; Rialti, Riccardo - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1675-1688
Persistent link: https://www.econbiz.de/10014314200
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Women entrepreneurs' struggles during the COVID-19 pandemic and their use of social media
Rahayu, Ninik Sri; Masduki; Ellyanawati, E. R. Nur - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-17
Small and medium enterprises (SMEs) throughout the world are facing a very complicated crisis due to COVID-19 pandemic and other structural challenges. This study is aimed at demonstrating the challenges faced by SMEs, particularly the struggles that women entrepreneurs of SMEs in Indonesia...
Persistent link: https://www.econbiz.de/10014496926