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Reconfiguring supplier relationships between local and global : history matters
Tunisini, Annalisa; Bocconcelli, Roberta - In: Industrial marketing management : the international … 38 (2009) 6, pp. 671-678
Persistent link: https://www.econbiz.de/10003889464
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"Made in Italy" : the Italian contribution to the development of business marketing discipline and practices
Bocconcelli, Roberta; Grandinetti, Roberto; Tunisini, … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 161-196
Persistent link: https://www.econbiz.de/10011413357
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Social media as a resource in SMEs' sales process
Bocconcelli, Roberta; Cioppi, Marco; Pagano, Alessandro - In: The journal of business & industrial marketing 32 (2017) 5, pp. 693-709
Persistent link: https://www.econbiz.de/10011692489
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Interacting with large customers : resource development in small B2B suppliers
Bocconcelli, Roberta; Murmura, Federica; Pagano, Alessandro - In: Industrial marketing management : the international … 70 (2018), pp. 101-112
Persistent link: https://www.econbiz.de/10011863796
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From knowledge broker to solution provider in the Industry 4.0 setting : the innovation path of a small consulting firm
Mersico, Luigi; Carloni, Elisa; Bocconcelli, Roberta; … - In: The journal of business & industrial marketing 38 (2023) 6, pp. 1390-1406
Persistent link: https://www.econbiz.de/10014276783
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How does communication in SMEs change in the digital era? : some insights from the entrepreneurial perspective
Conti, Emanuela; Savelli, Elisabetta; Bocconcelli, Roberta - In: Piccola impresa : rivista internazionale di studi e ricerche (2023), pp. 123-142
Persistent link: https://www.econbiz.de/10014432125
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The role of European R&D projects for SMEs’ resource development : an IMP perspective
Ciarmatori, Fabrizio; Bocconcelli, Roberta; Pagano, … - In: The IMP journal 12 (2018) 2, pp. 346-367
Persistent link: https://www.econbiz.de/10011896982