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Exploring links between engaging customers in value co-creation and product innovativeness
Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
Persistent link: https://www.econbiz.de/10012026721
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Value co-creation platform in Indonesian SME community : SDL perspective
Widjojo, Handyanto; Fontana, Avanti; Gayatri, Gita; … - In: Journal of developmental entrepreneurship : JDE ; a … 25 (2020) 2, pp. 2050009-1-2050009-22
Persistent link: https://www.econbiz.de/10012299437
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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Framing transformation dynamics towards service-orientation : alternative trajectories of B2B relations
Lappalainen, Inka; Valjakke, Tiina; Ahonen, Toni; … - In: International journal of services and operations management 32 (2019) 2, pp. 131-157
Persistent link: https://www.econbiz.de/10012008950
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Broadening the business model construct : exploring how family-owned SMEs co-create value with external stakeholders
Gamble, Jordan Robert; Clinton, Eric; Díaz-Moriana, Vanessa - In: Journal of business research : JBR 130 (2021), pp. 646-657
Persistent link: https://www.econbiz.de/10012544893
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Employee entrepreneurial behaviour in SME service development : a qualitative study on effectuation
Häkkinen, Reija A.; Kansikas, Juha - In: International journal of entrepreneurship and small … 53 (2024) 1, pp. 42-69
Persistent link: https://www.econbiz.de/10015066871
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Boosting servitization through digitization : pathways and dynamic resource configurations for manufacturers
Coreynen, Wim; Matthyssens, Paul; Van Bockhaven, Wouter - In: Industrial marketing management : the international … 60 (2017), pp. 42-53
Persistent link: https://www.econbiz.de/10011672011
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How to enhance SMEs customer involvement using social media : the role of social CRM
Cheng, Colin CJ; Shiu, Eric - In: International small business journal : ISBJ 37 (2019) 1, pp. 22-42
Persistent link: https://www.econbiz.de/10012000047
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Dienstleistungsinnovationen durch Digitalisierung
Beverungen, Daniel (ed.); Schumann, Jan Hendrik (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012250793
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Co-creating a wine : a dyadic approach to consumer experiental value and SME value creation
Garcia, Karine; Aurier, Philippe; Rodhain, Angélique - In: International journal of entrepreneurship and small business 36 (2019) 3, pp. 274-291
Persistent link: https://www.econbiz.de/10012058220