Despite great attention to developing and disseminating techniques for measuring marketing performance, the extent to … large organizations regarding their ability to measure brand equity, financial returns, and marketing spending, along with … performance. The intensity of measurement through regular review, detailed accounting for marketing spending, and use of …

This paper contains the analytical view of the marketing strategic shift of McDonald’s and its effectiveness with … respect to the growth of the company. Marketing strategies of the company are discussed in the three dimensions, which are … marketing philosophy, company’s status with respect to the time of entrance in the market, and nature of the market served …