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Assessing the impact of service employees' nonverbal sexual signals on consumer attitudes : a Caribbean perspective

Permell-Hutton, Cherisse; Pacheco, Barney G. - In: Journal of global marketing 30 (2017) 1, pp. 31-41

Persistent link: https://www.econbiz.de/10011779376

Overcoming economic liminality : internationalization of B2B SME's from a small emerging economy

Pacheco, Barney G.; Akhter, Syed H. - In: Critical perspectives on international business 18 (2022) 5, pp. 617-639

Persistent link: https://www.econbiz.de/10013454834

Marketing in Latin America and the Caribbean : contemporary case studies

Knight, Joseann J. (ed.); Noboa S, Fabrizio (ed.); … - 2022

SECTION 1 - MARKETING STRATEGYBessLime Experience LimitedMarvin H. Pacheco GAIA Group: Business with a PurposeEvodio KalteneckerUTech: The Marketing Seminar's RebirthNeleen Leslie-Piper and Petula SeniorDEPCO PERÚ: Facing Changes in the MarketOtto Regalado-Pezúa and Leonardo Toro Andrés Carne...

Persistent link: https://www.econbiz.de/10013460538

Marketing in Latin America and the Caribbean : contemporary case studies

Knight, Joseann J. (ed.); Noboa S, Fabrizio (ed.); … - 2022

"Marketing in Latin America and the Caribbean Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other's business cultures and marketplaces. Marketing in Latin America and the Caribbean is a...

Persistent link: https://www.econbiz.de/10012745095