Narrow search
Showing 1 - 3 of 3
Cover Image
The direct and interactive effects of store-level promotions on impulse purchase : moderating impact of category familiarity and normative influences
Shukla, Paurav; Banerjee, Madhumita - In: Journal of consumer behaviour : an international … 13 (2014) 4, pp. 242-250
Persistent link: https://www.econbiz.de/10010391694
Cover Image
The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav; Singh, Jaywant; Wang, Weisha - In: Journal of business research : JBR 147 (2022), pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
Cover Image
Linking sources of consumer confusion to decision satisfaction : the role of choice goals
Wang, Qing; Shukla, Paurav - In: Psychology & marketing 30 (2013) 4, pp. 295-304
Persistent link: https://www.econbiz.de/10009737750