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~subject:"Key account management"
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Key account management
Multinationales Unternehmen
35
Transnational corporation
27
Globalisierung
22
Globalization
22
Strategisches Management
19
Strategic management
13
International marketing
11
Internationales Marketing
11
Welt
11
World
11
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7
Key-Account-Management
7
Innovation
6
Performance measurement
6
Performance-Messung
6
Theorie
6
Theory
6
Auslandsinvestition
5
Foreign investment
5
Lieferantenmanagement
5
Supplier relationship management
5
USA
5
Beziehungsmarketing
4
Competitive strategy
4
Emerging economies
4
Firm performance
4
Internationale Wettbewerbsfähigkeit
4
Japan
4
Management
4
Relationship marketing
4
Schwellenländer
4
United States
4
Unternehmenserfolg
4
Wettbewerbsstrategie
4
Wirtschaftsentwicklung
4
Großbritannien
3
Innovation management
3
Innovationsmanagement
3
International business enterprises
3
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Yip, George S.
7
Bink, Audrey J. M.
2
Bink, Audrey
1
Bink, Audrey J.M.
1
Madsen, Tammy L.
1
Montgomery, David B.
1
Montgomery, David Bruce
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Villalonga, Belen
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Villalonga, Belén
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Handbook of strategic account management : a comprehensive resource
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International marketing ; Vol. 3
1
Research paper series / Stanford Graduate School of Business
1
Research papers in management studies
1
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ECONIS (ZBW)
7
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1
Managing global customers : an integrated approach
Yip, George S.
;
Bink, Audrey J. M.
-
2007
Persistent link: https://www.econbiz.de/10003463207
Saved in:
2
Managing global accounts
Yip, George S.
;
Bink, Audrey J. M.
- In:
Harvard business review : HBR
85
(
2007
)
9
,
pp. 102-111
Persistent link: https://www.econbiz.de/10003535321
Saved in:
3
Organizational structures in global account management
Yip, George S.
;
Bink, Audrey
- In:
Handbook of strategic account management : a …
,
(pp. 337-354)
.
2014
Persistent link: https://www.econbiz.de/10010341890
Saved in:
4
So managen sie globale Kunden
Yip, George S.
;
Bink, Audrey J.M.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
1
,
pp. 66-78
Persistent link: https://www.econbiz.de/10003654053
Saved in:
5
Global account management : the new frontier in relationship marketing
Yip, George S.
;
Madsen, Tammy L.
-
2008
Persistent link: https://www.econbiz.de/10003657204
Saved in:
6
Demand for and use of global account management
Montgomery, David Bruce
-
1998
Persistent link: https://www.econbiz.de/10001350886
Saved in:
7
Explaining supplier behavior on global account management
Montgomery, David B.
(
contributor
); …
-
2002
Persistent link: https://www.econbiz.de/10001737644
Saved in:
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