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~subject:"Key-Account-Management"
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Key-Account-Management
Deutschland
92
Germany
70
Theorie
54
Theory
53
Marketing
45
Preismanagement
32
Pricing strategy
32
Beziehungsmarketing
31
Relationship marketing
30
Marketingmanagement
27
Consumer behaviour
26
Preispolitik
26
Konsumentenverhalten
25
Marketing management
25
Lieferantenmanagement
20
Supplier relationship management
20
Key account management
16
Marktforschung
14
Einzelhandel
13
Kongress
13
B-to-B-Marketing
12
Business-to-business marketing
12
Internet marketing
12
Online-Marketing
12
Prozessmanagement
10
Verbraucher
10
Brand management
9
Business process management
9
Markenartikel
9
Markenführung
9
Market research
9
Brand
8
Kundenmanagement
8
Verbraucherverhalten
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Beziehungsmanagement
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Lebensmitteleinzelhandel
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English
9
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Ivens, Björn Sven
9
Pardo, Catherine
8
Niersbach, Barbara
5
Leischnig, Alexander
2
Kadam, Nayan
1
Wilson, Kevin
1
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The IMP journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
9
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1
Are key account relationships different? : empirical results on supplier strategies and customer reactions
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 470-782
Persistent link: https://www.econbiz.de/10003469152
Saved in:
2
Firm-internal key account management networks : framework, case study, avenues for future research
Ivens, Björn Sven
;
Pardo, Catherine
;
Niersbach, Barbara
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 102-113
Persistent link: https://www.econbiz.de/10011549373
Saved in:
3
Key account management : selling? : providing services? ... : or both?
Ivens, Björn Sven
;
Niersbach, Barbara
;
Pardo, Catherine
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
6
,
pp. 70-78
Persistent link: https://www.econbiz.de/10011559972
Saved in:
4
The role of key account management in marketing and sales intelligence
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
31
(
2014
)
4
,
pp. 32-40
Persistent link: https://www.econbiz.de/10010390903
Saved in:
5
An identity perspective of key account managers as paradoxical relationship managers
Pardo, Catherine
;
Ivens, Björn Sven
;
Niersbach, Barbara
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 355-372
Persistent link: https://www.econbiz.de/10012290742
Saved in:
6
Key account management as a firm capability
Ivens, Björn Sven
;
Leischnig, Alexander
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 39-49
Persistent link: https://www.econbiz.de/10011942229
Saved in:
7
Managerial implications of research on inter-organizational interfaces : the case of key account management
Ivens, Björn Sven
;
Pardo, Catherine
- In:
The IMP journal
10
(
2016
)
1
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011895390
Saved in:
8
Differentiation and alignment in KAM implementation
Pardo, Catherine
;
Ivens, Björn Sven
;
Wilson, Kevin
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1136-1145
Persistent link: https://www.econbiz.de/10010439594
Saved in:
9
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
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