Nain, Harikishni - In: South Asian journal of marketing 2 (2021) 2, pp. 130-147
exert a significant influence in family buying decisions, children’s influence varies across stages of the decision … significant influence in family buying decisions, children’s influence varies across stages of the decision-making process and the …Purpose -This paper aims to examine the perception of parents regarding the role of children as influencers in family …