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Kinder
Computerspiel
1,486
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336
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Buijzen, Moniek
4
Pelsmacker, Patrick de
4
Suziedelyte, Agne
4
Terlutter, Ralf
4
An, Soontae
3
Panic, Katarina
3
Reijmersdal, Eva A. van
3
Rozendaal, Esther
3
Waiguny, Martin K. J.
3
Auty, Susan
2
Bassiouni, Dina H.
2
Carlson, Les
2
Cauberghe, Verolien
2
Cauberghe, Veroline
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2
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2
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Hang, Haiming
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Hoy, Mariea Grubbs
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2
Oates, Caroline
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Ponnet, Koen
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Vanwesenbeeck, Ini
2
Verhellen, Yann
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Walrave, Michel
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Abida, Fatma Choura
1
Agante, Luísa
1
Aggarwal, Vijita Singh
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Ben Saad, Sihem
1
Ben Yahia, Ali
1
Boyland, Emma
1
Brocato, E. Deanne
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Brumbaugh, Anne M.
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Budzanowska-Drzewiecka, Małgorzata
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Báez, Carlos
1
Böttner, Sibylle
1
Chakraborty, Tanusree
1
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International journal of advertising : the quarterly review of marketing communications
6
Young consumers : insight and ideas for responsible marketers
6
Journal of advertising : official publication of the American Academy of Advertising
5
Application of gaming in new media marketing
3
Journal of consumer behaviour : an international research review
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of advertising research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advertising, promotion, and new media
1
Australian School of Business working paper : Australian School of Business research paper
1
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1
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1
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Economic inquiry : journal of the Western Economic Association International
1
European journal of marketing : EJM
1
International journal of electronic business
1
International journal of entrepreneurial venturing
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of customer behaviour
1
Journal of economic behavior & organization : JEBO
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Kom / Kommission der Europäischen Gemeinschaften
1
Premier reference source
1
Prizren social science journal
1
Qualitative market research : an international journal
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
UNSW Australian School of Business Research Paper
1
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
1
Utilizing gamification in servicescapes for improved consumer engagement
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ECONIS (ZBW)
57
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1
The impact of gender on the perceptions of and preferences for technology-based games
Brumbaugh, Anne M.
- In:
International journal of technology marketing : IJTMkt
4
(
2009
)
1
,
pp. 89-107
Persistent link: https://www.econbiz.de/10003838079
Saved in:
2
Mitteilung der Kommission an das Europäische Parlament, den Rat, den Europäischen Wirtschafts- und Sozialausschuss und den Ausschuss der Regionen über den Schutz der Verbraucher, i...
2008
Persistent link: https://www.econbiz.de/10003935261
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3
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
4
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
5
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
6
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
Saved in:
7
Can advergames boost children's healthier eating habits? : a comparison between healthy and non-healthy food
Dias, Mónica
;
Agante, Luísa
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
3
,
pp. 152-160
Persistent link: https://www.econbiz.de/10009260923
Saved in:
8
The content analysis of advergames in Hungary
Hofmeister-Tóth, Ágnes
;
Nagy, Peter
- In:
Qualitative market research : an international journal
14
(
2011
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10009261191
Saved in:
9
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
10
Media and human capital development : can video game playing make you smarter?
Suziedelyte, Agne
- In:
Economic inquiry : journal of the Western Economic …
53
(
2015
)
2
,
pp. 1140-1155
Persistent link: https://www.econbiz.de/10011344418
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