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Anti-climate change management in marketing

Svensson, Göran; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 373-389). 2009

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Macromarketing - a global focus ; Vol. 4

Shapiro, Stanley J. (contributor) - 2009

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Doing Business in Bangladesh and Sri Lanka : Challenges and Opportunities

Spillan, John E.; Rahman, Mohammad Nakibur - 2023

Chapter 1: Introduction -- Chapter 2: Business Environment -- Chapter 3: Historical Perspective on Doing Business in Bangladesh -- Chapter 4: Historical Perspective on Doing Business in Sri Lanka -- Chapter 5: Cultural Issues Affecting Business Activity in Bangladesh -- Chapter 6: Cultural...

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Towards a conceptual foundation of "conscientious corporate brands"

Rindell, Anne; Svensson, Göran; Mysen, Tore; … - In: The journal of brand management : an international journal 18 (2010/11) 9, pp. 709-719

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Towards a model of conscientious corporate brands : a Canadian study

Hutchinson, David B.; Singh, Jang; Svensson, Göran; … - In: The journal of business & industrial marketing 28 (2013) 8, pp. 687-695

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Validation of a conscientious corporate brand framework : a Turkish study

Bas, Turker; Aydinlik, Arzu Ulgen; Svensson, Göran; … - In: International journal of business and globalisation : IJBG 10 (2013) 2, pp. 173-184

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Impact of brand community supportive climates on consumer-to-consumer helping behavior

Liao, Junyun; Wang, Wei; Du, Peng; Filieri, Raffaele - In: Journal of research in interactive marketing : … 17 (2023) 3, pp. 434-452

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Climate change risks, sustainability and luxury branding : friend or a foe

Mahmoud, Ali B.; Kumar, V.; Fuxman, Leonora; Mohr, Iris - In: Industrial marketing management : the international … 115 (2023), pp. 57-68

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Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies

Khan, Huda; Gupta, Shaphali; Kumar, V.; Kumar, Binay - In: Industrial marketing management : the international … 115 (2023), pp. 198-213

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Sustainable strategies in the luxury business to increase efficiency in reducing carbon footprint

López, Belén; Rangel-Pérez, Celia; Fernández, Manuel - In: Journal of business research : JBR 157 (2023), pp. 1-9

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