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Holistic implementation of knowledge of the marketing ambassadors
Rakić, Beba; Rakić, Mira - In: Megatrend revija 11 (2014) 4, pp. 197-217
Persistent link: https://www.econbiz.de/10010487176
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Enhancing knowledge development in marketing ; Vol. 15
Bernhardt, Kenneth L. (contributor) - 2004
Persistent link: https://www.econbiz.de/10003767941
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Marketing knowledge management : managing knowledge in market oriented companies
Troilo, Gabriele - 2006
Persistent link: https://www.econbiz.de/10003321116
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Wissensmanagement in Vertrieb, Handel und Unternehmensnetzwerken
Ahlert, Dieter (ed.) - 2006
Persistent link: https://www.econbiz.de/10003356215
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Strategic knowledge-based marketing
Kohlbacher, Florian - In: International journal of knowledge management studies : … 3 (2009) 1/2, pp. 154-175
Persistent link: https://www.econbiz.de/10003835166
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Special issue: Managing information and knowledge : markets, suppliers, and customers
Park, Daewoo (contributor) - 2008
Persistent link: https://www.econbiz.de/10003793610
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Kowledge-based marketing : building and sustaining competitive advantage through knowledge co-creation
Kohlbacher, Florian - In: International journal of management and decision making … 9 (2008) 6, pp. 617-645
Persistent link: https://www.econbiz.de/10003793619
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Zur Notwendigkeit von Wissensmanagement in Absatzabteilungen
Spitz, Yvonne M. - In: Jahrbuch Marketing ... : Trendthemen und Tendenzen (2009), pp. 47-62
Persistent link: https://www.econbiz.de/10003818251
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Marketing Intelligence : Wissen als Entscheidungsgrundlage im Marketing
Göb, Julika - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003906617
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Knowledge Management and knowledge-based marketing
Cader, Yoosuf - In: Journal of business chemistry 4 (2007) 2, pp. 46-58
Persistent link: https://www.econbiz.de/10003470156